AdManager V8 Allows Web Publishers and Media Networks to Turn Ad Inventory into a Performance Driven Vehicle with Many New Features and Other Enhancements

LONDON, UK and RALEIGH, NC – April 20, 2005 – Accipiter Solutions, Inc., an online advertising technology leader since 1996, today announced the upcoming general availability of AdManager V8, scheduled for delivery this quarter. AdManager V8, currently in Beta, is the 8th generation of Accipiter’s flagship online advertising technology. Updates to Accipiter’s behavioral targeting solution, VIBE, also move into Beta mode this quarter. Both product updates are based directly on customer-driven needs and reflects a true real-market demand for comprehensive ad management and targeting solutions.

AdManager V8 has a vast set of new features and other enhancements including:
- Enhanced action tracking - tracks visitor’s post-click and post-impression actions, providing quantifiable data used to discover the most successful sites, areas, or other parameters. Publishers and media networks can deliver more value to advertisers by delivering a more accurate measure of a site’s ROI.
- Enhanced campaign optimization - fully optimize campaign results by controlling how AdManager prioritizes and targets ads.
- Campaign segmentation - when activated, AdManager optimizes campaigns in each segment to which it is being delivered. Thus, a campaign can be delivered more often to better-performing sites or areas, ultimately increasing revenue while requiring less inventory.
- Campaign tiering - assign campaigns to tiers based on the type of inventory being sold. For example, a customer can create tiers for action-based campaigns, click-based campaigns, and impression-based campaigns and rank them appropriately.
- Campaign containers - group together related campaigns and assign them a weight. Campaigns are delivered based on their assigned weight and will expire once their assigned goals have been met.
- Enhanced keyword functionality - keywords can be set based on an exact match or a wildcard match to allow for more focused and interest-level targeting.
- Session-based behavioral targeting - maximize the highest value audience by targeting them with timely promotions based on areas they have visited during their current session.

iMedia Communications, Inc., a leading trade publisher ( and event producer, recently extended a long-term contract for AdManager in August of last year. The company plans to use AdManager’s V8 enhanced action tracking feature to easily track post-click and post-impressions actions for all of its rich media creatives. Josh Messinger, director of interactive media for iMedia, said that, "This feature will allow us to quickly measure a campaign's effectiveness and make timely adjustments as necessary, maximizing our revenue potential for every ad placement."

The Weather Network, Canada’s leading online weather authority, and its sister station, MétéoMédia, have been using AdManager to manage their online advertising programs on and for over five years. Both organizations look forward to incorporating the enhanced campaign optimization feature into their site networks.

"AdManager V8's enhanced campaign optimization feature will allow us to divide our campaigns into multiple tiers," said Taylor Emerson, vice president and general manager of interactive services at "By ranking the best segments for a specific ad call and optimizing delivery to those segments by selecting the highest priority tier, we can generate greater response rates and the most value from our available ad inventory."

The flexible architecture of AdManager V8 provides two offerings, AdManager Licensed and AdManager Hosted. AdManager Licensed is a site-side licensed solution that provides control of the management and integration of the ad system with existing infrastructures while providing a lower total cost of ownership (TCO). AdManager Hosted uses the same technology as the licensed version, but in a cost-effective outsourced solution. AdManager Licensed and AdManager Hosted are built on the same robust architecture platform, providing an easy two-way migration path between each customizable solution, as well as, smooth migrations from incumbent technologies. AdManager is available on Windows NT, Solaris and Linux operating systems. Both solutions support a variety of database platforms such as Oracle, SQL Server, and Sybase.

VIBE, an application-independent plug-in platform, provides a highly flexible, scalable, and robust solution for any content management or e-Commerce site. VIBE increases the value of available inventory by extending campaigns to high-valued visitors anywhere on a Web site, including the most under-utilized content areas. By tracking, analyzing, and reporting visitor activities, VIBE identifies a visitor’s interests and determines if a visitor is a good prospect for a timely targeted promotion. When integrated with AdManager, VIBE seamlessly interfaces with AdManager’s user interface and target rule builder.

For more information on Accipiter’s online advertising solutions, please visit

“Accipiter is committed to listening to our customers and providing solutions and services that continue to meet their growing needs,” explained Brian Handly, Accipiter CEO. “While AdManager V8 and VIBE updates boost our position as a market leader, we continue to search for new ways to better serve the industry and to stay on the leading edge of developing trends.”

About iMedia Communications, Inc.
As a trade publisher and event producer serving interactive media and marketing industries, iMedia advances the business of interactive media and marketing by serving as the primary conduit between buyers and sellers, and to inspire marketers of all types to explore and embrace interactive marketing strategies. iMedia Communications produces, the iMediaConnection Newsletter, the iMedia Summit and the iMedia Brand Summit. The company also owns iMediaLearning, a distance learning company serving the interactive media industry. The company was founded in September of 2001 and is a closely held Corporation based in Dana Point, California. For more information, please visit

About The Weather Network and
Each week more than 5.7 million Canadians rely on The Weather Network, Canada's only 24-hour national specialty television network devoted to weather, for up-to-the-minute accurate forecasts. The Weather Network was voted as Canada's No. 1 choice for the best weather forecasts on television (TVQ Survey 2003). More than 1.9 million Canadians visit each month making it the most visited weather information Web site in Canada (comScore Media Metrix). Both The Weather Network and are wholly owned and operated by Pelmorex Inc.

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximize revenue and reduce operating costs through innovative online ad management and behavioral targeting technologies. Accipiter’s industry-leading products provide effective campaign management and optimization, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format…all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter’s experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit


AdManager and VIBE are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:
Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737

Published on: 12:00AM on 20th April 2005