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Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, announced expansion of the global reach and functionality of its phone call tracking and optimisation capabilities within Kenshoo Local. Building on its roster of current call tracking partners including Marchex, Telmetrics, CallSource, Mongoose, and Jet Interactive, Kenshoo is adding Century Interactive, ResponseTap, Ifbyphone and Invoca to expand global coverage options.
Advertisers that drive business through phone calls use the Kenshoo Local Call Conversion Optimisation™ (CCO) solution to understand what digital marketing placements lead to a phone call and automatically reallocate budgets to the highest performing ads. The expansion of Kenshoo’s call tracking services allows marketers to target locally and measure success in European and Latin American markets such as Spain, U.K. and Mexico.
“Tracking phone leads is incredibly important to my business,” said Howard Schnuer, Vice President of Marketing at Infogroup, the leading provider of innovative business data and marketing solutions through such brands as InfoUSA and Salesgenie. “By having call tracking integrated into Kenshoo, I can get a comprehensive view of campaign results and more effectively optimise my budget and meet my goals.”
Through Kenshoo Local, marketers can provision phone numbers, link calls to paid search ads and then listen to recordings of the call all within Kenshoo. Furthermore, marketers can generate insightful reports and leverage automated bid policies triggered by the integrated phone call tracking. For one leading auto manufacturer, the Kenshoo Local CCO solution delivered increases in call volume up to 70% and lifts in conversion rates of 28%.
“With Kenshoo Local, we can create trackable phone numbers on the Kenshoo platform, and then measure hyper-local marketing efforts with extraordinary precision,” said Patrick Elverum, Chief Operations Officer at Century Interactive. “By optimising digital marketing performance at the call level, we can continually improve results for our clients and help them get the most bang for their buck.”
“The telephone has long been the lifeblood of local marketing; integrating call tracking alongside other key performance indicators makes all marketing more accountable and optimised for performance,” said Will Martin-Gill, SVP of Product at Kenshoo. “Continuing to expand Kenshoo’s call tracking capabilities into new global regions ensures sophisticated marketers the world over can take advantage of the robust Kenshoo Local capabilities.”
Visit www.Kenshoo.com/CCO for more information on the Kenshoo Local Call Conversion Optimisation solution.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than €19 billion in annual client sales revenue. The Kenshoo platform delivers Infinite OptimisationTM through closed-loop targeting, universal integration, and dynamic attribution. Kenshoo's adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo’s European clients include Accor, Burberry, GroupM, Havas Media, John Lewis and Tesco. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
Published on: 12:29PM on 12th December 2013