Stockholm, Sweden / Amsterdam, the Netherlands / London, UK, April 21, 2005 - LB Icon AB (Euronext Amsterdam, Stockholmbörsen: ICON), the internationally active full service company in Digital Marketing and Technology has announced the appointment of Tony Gale as UK MD of Technology Services and Philip Hunt as UK MD of Digital Marketing and Communication Services.

Tony Gale was the MD of Linkhand prior to acquisition by LB Icon in March, 2004. Philip Hunt is the MD of Wheel, which was acquired by LB Icon in January 2005. In the UK the Technology Services will continue to be marketed under the LB Icon brand. The Digital Marketing and Communication Services will continue to be marketed under Wheel, a subsidiary of LB Icon.

Robert Pickering, CEO of LB Icon, stated: "The appointment of Tony and Philip to lead our services in the UK underscores our confidence in their leadership and knowledge of the UK market. They will provide the strategic and creative leadership to manage and grow our digital services portfolio in the UK."

The new appointments are a result of the rapid growth of LB Icon in the UK. The recent acquisition of Wheel by the LB Icon UK team provides a premier, market leading, creative digital marketing and communications offering to the Group.

About LB Icon and Wheel (UK)
The UK operation has over 200 professionals located in London providing a range of services to some of the leading companies in the UK and the world. The services offered by the UK Group include digital strategy, architectural design, digital branding, corporate web site presence and web integration and hosting services. Clients in the UK include Unilever, BT, Marks & Spencer, Laura Ashley, Formula One, the Metropolitan Police, First Choice and a host of other premier clients.

About LB Icon
Dutch / Swedish LB Icon is one of the leading international full service companies in the field of digital marketing and technology. The Company offers a complete range of strategic, branding, digital marketing & communications and technology services to corporate clients. LB Icon is a pioneer in the design and deployment of digital creative and technology solutions for all digital channels such as the Internet, mobile and interactive television. The Company has over 800 professionals located primarily in the major European and American business centers, such as Amsterdam, London, New York, St. Louis, Washington DC, Brussels, Munich, Berlin, Madrid and Milan. LB Icon is listed on both the Euronext Amsterdam and Stockholm stock exchanges (symbol: ICON).

LB Icon (UK), Clerkenwell House, 67 Clerkenwell Road, London EC1R 5BL.
Tel: +44 (0) 20 7504 6900. Fax: +44 (0) 20 7504 6901.

Published on: 12:00AM on 21st April 2005