Kenshoo Social earns top scores for current offering and strategy
Kenshoo (www.Kenshoo.com), the leader in premium digital marketing technology, today announced it has been cited as the sole “Leader” in a social advertising platform evaluation by independent research firm Forrester Research, Inc.
In its report, The Forrester WaveTM: Social Advertising Platform Wave, Q4 2013, Forrester researched, analysed and scored seven companies against 45 criteria to evaluate platforms for managing social advertising spend on public social networks.
“Kenshoo is the social advertising platform category leader,” states the report. “Kenshoo has leveraged its leading capabilities in search and bid management to jump out ahead in social advertising as well. Kenshoo dominates, thanks to its strong core platform, integrations with other tools, international capabilities, and strategy.”
According to Forrester, Wave methodology includes a rigorous process to "evaluate the vendors and their products against our [Forrester's] set of criteria, gather details of product qualifications through a combination of lab evaluations, questionnaires, demos, and/or discussions with client references." Kenshoo scored a 5.0, the highest possible rating, in Campaign Creation and Workflow, Reach Campaigns, Audience Targeting, Keyword and Topic Targeting, Optimisation and Efficiency, Social Network Data Import and Export, Analytics, Social Relationship Platforms, Measurement, Marketing Automation and CRM, APIs, Internationalisation and Localisation, Global Usability, Office Locations, International Presence, International Support, Strategy/Professional Services, Training, Vision, Experience, Product Road Map, Customer Satisfaction, Employee Base, Revenues, and Enterprise Focus.
Previously, Kenshoo was cited as the sole “Leader” in a bid management software evaluation, released in November 2012 and also conducted by independent research firm Forrester Research Inc., The Forrester WaveTM: Bid Management Software Providers, Q4 2012. Collectively, the two Forrester Research reports cite Kenshoo as the only leader in both paid search bid management platforms and social advertising platforms evaluations.
Please visit www.Kenshoo.com/ForresterWave to download complimentary copies of the Forrester WaveTM reports.
“Kenshoo has built its business by engineering superior technology solutions to the demanding specifications of the world’s most advanced marketers and we believe this recognition by Forrester is truly a testament to our clients,” said Will Martin-Gill, senior vice president of product for Kenshoo. “With leading solutions for social advertising and search marketing powering our cross-channel predictive media optimisation suite, Kenshoo is well positioned to continue our track record of product innovation and client excellence.”
Demonstrating its leadership in search and social, Kenshoo recently released cutting-edge technology and research exploring the cross-channel synergy. Kenshoo Demand-Driven CampaignsTM enables marketers to easily create and manage product-specific advertising on Facebook based on demand signals from internal systems, Product Listing Ads, and paid search campaigns. This breakthrough solution was named a winner in the Facebook Innovation Competition. In another industry first, Kenshoo analysed the impact of Facebook advertising on paid search and found a 30 percent increase in return on ad spend for markets in which both channels were active.
“At Kenshoo, our goal is to equip marketers with the tools to predict the future and take real-time action to maximise their opportunities today,” said Yoav Izhar-Prato, co-founder, CEO and chairman of the board for Kenshoo. “Our clients can count on Kenshoo to remain best-in-class for bid management software and social ad platforms as we explore new ways to unlock the power of intent via search and interaction via social across all marketing channels.”
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath to direct more than €19 billion in annual client sales revenue. The Kenshoo platform delivers Infinite OptimisationTM through closed-loop targeting, universal integration, and dynamic attribution. Kenshoo's adaptive technology, proven algorithms, and unmatched scale power campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo’s European clients include Accor, Burberry, GroupM, Havas Media, John Lewis and Tesco. Kenshoo has 18 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
Published on: 9:42AM on 24th December 2013