Maxymiser, the global leader in unified customer experience optimisation, has partnered with the French Data Agency, fifty-five. The partnership will enable fifty-five to augment the analytics & data services it currently provides to its clients with Maxymiser’s advanced optimisation technology and consultancy services and will be part of Maxymiser’s global strategy to address the French market.
Based in Paris, fifty-five successfully supports companies with the collection and analysis of data, testing, and optimisation of their digital landscape. fifty-five is one of the original optimisation organisations in France and now boasts a team of over 70 employees. fifty-five’s success has seen them certified as a ‘Young Innovative Company’ which is supported by OSEO, the French agency for Innovation and SME Development.
fifty-five is the latest organisation to join Maxymiser’s partner programme, Maxymiser Connect. The programme brings together innovative technology and strategic service companies to create the most advanced set of solutions and services available to enhance and optimise the online experience. The diverse partner community gives Maxymiser customers a competitive advantage in the market, offering easy integration to create a custom solution that can fully optimise the customer experience.
Nick Keating, VP EMEA, Maxymiser, comments, “We are very pleased to welcome fifty-five on board as a strategic partner to further support our commitment to the French market. fifty-five is one of the international thought leaders within the data and analytics industry with a strong reputation and understanding of the strategic potential of optimisation. Having recently worked together on a joint French CAC40 client, which is already delivering commercial insights and demonstrable results, we realised that together we could offer an attractive proposition to enterprise-level organisations in France.”
Jean Neltner, Co-Founder & Managing Director, fifty-five, comments, “We are extremely pleased to be working with Maxymiser to enhance the services offered to our joint client base. We wanted to work with the international industry leader in the optimisation market for enterprise clients and this led us to Maxymiser. This strategic partnership will allow us to deliver more advanced consultancy and technical services around optimisation whilst continuing to build business value for our clients and we are very much looking forward to working with Maxymiser on more projects moving forward.”
Published on: 4:42PM on 15th January 2014