Global marketing and technology agency DigitasLBi has been named as a Google Analytics Premium Authorised Reseller.

The agency has been approved by Google to join a select group of only 8 Google Analytics Authorized Premium Resellers in the UK, allowing it to offer a powerful, enterprise-level version of Google Analytics.

DigitasLBi can now offer its clients access to Google Analytics Premium, with benefits including higher data limits, data ownership, access to deeper insights and faster data delivery, all with the reassurance of an SLA. Google Analytics Premium also offers integration with DoubleClick for Advertisers, plus training and 24/7 emergency support.

In order to achieve reseller status, DigitasLBi had to meet strict requirements and demonstrate that its clients could expect the same level of service as they would from Google.

Anil Pillai, UK CEO at DigitasLBi said: “We’re absolutely delighted to be joining the handful of UK businesses with Google Analytics Premium status. It’s great for us to be able to offer our clients the most advanced and up-to-date expertise when it comes to Google’s analytics products, and the agreement provides us with another tool to help us to connect data with storytelling for the brands we partner with.”

John Cawdery, Head of Google Analytics Premium, Europe said: “We’re very excited to have DigitasLBi join the GA Premium Authorized Reseller program. Our Resellers are all vetted to provide the highest quality of service and bring their own unique strengths to the program, and we’re looking forward to DigitasLBi’s contribution.”

Published on: 1:56PM on 11th February 2014