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LONDON, UK, 27th April 2005 – vcmedia, a ValueClick, Inc. (Nasdaq: VCLK) company, today announced the recent appointment of Katy Knight as Sales Manager. Katy’s responsibilities include developing new business opportunities and offering greater communication to vcmedia’s agency partners. By leading the vcmedia sales strategy Katy will focus on generating a higher profile and understanding of the vcmedia product offering.
With ten years experience in marketing, sales and advertising, Katy has a wealth of industry expertise in online and offline media and managing agency relationships. Prior to joining vcmedia, Katy was Account Director at Adlink Internet Media where she managed a multi-level sales strategy which included email and sponsorship agreements across key agency accounts including i-level, ZenithOptimedia, OMD and Tribal DDB. Previous to Adlink, Katy worked in senior sales roles at Freeserve, fish4.co.uk and EMAP. Katy’s strong agency contacts and knowledge of media sales will assist in driving vcmedia’s identity as a media sales operation and building their portfolio of exclusively represented sites such as Brand Republic, The Number 118 118 and Delia Online.
Commenting on her new position, Katy said: “Since re-branding, vcmedia has more clearly defined its diverse offering of creative advertising solutions. I’m excited to be joining vcmedia at such a key stage of its development and look forward to the challenge of driving forward its unique services for advertisers and media buyers alike.”
Vanessa Kent, UK Country Manager, vcmedia said, “Katy’s experience and knowledge of media sales in the UK will be a great asset to the vcmedia team. This is an exciting time for vcmedia, with plenty of scope for expansion and new business opportunities.”
Tel: +44 (0)20 8785 5800
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and Pricerunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.
vcmedia (www.vcmedia.co.uk) offers a complete range of creative online advertising solutions for advertisers and publishers. vcmedia provides a quality, targeted high volume audience for advertisers and provides publishers with significant revenue streams, superior branding and direct response advertising campaigns.
Commission Junction (www.cj.com) provides advanced affiliate marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers through the use of superior technology solutions and professional account management services, Commission Junction drives significant results for many of Europe’s largest advertisers.
Mediaplex (www.mediaplex.com) provides technology and services that enable advertisers, agencies and website publishers to manage their online advertising and email campaigns. Mediaplex’s solutions include: MOJO Adserver, third party adserving for advertisers and agencies; MOJO Publisher, ad management for online publishers and MOJO Mail for email campaign management and delivery.
Pricerunner.com (www.pricerunner.com) is the UK’s most comprehensive shopping price comparison service. It is unique in being an independent and unbiased tool that lists online and offline retailer details. Pricerunner allows effective comparisons on product specifications and delivery terms as well as prices.
For more information, please visit www.valueclick.com.
Published on: 12:00AM on 27th April 2005