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Maxymiser, the global expert in testing, personalization and cross channel optimization, is holding its bi-annual Customer Success Symposium on Thursday 27th March 2014 at The British Academy of Film and Television Arts (BAFTA), in central London.

More than a hundred organizations will be in attendance including United Airlines, Clarks, Jobsite, Wimdu and ao.com, who will be presenting how they have improved their overall business performance with Maxymiser by delivering optimized, targeted customer experiences across multiple digital channels. In addition, Maxymiser will be presenting its view on the future direction of customer experience optimization, and will be previewing its new Apps testing solution.

The presentations will give delegates an in-depth insight into some of the key business challenges facing leading online retailers, travel companies, media groups and gaming providers and how an effective optimization strategy has improved their online business performance. Practical case studies demonstrate how putting optimization at the center of the business can improve overall business performance as well as shape future strategic direction.

Presentations include:

•‘Opening Keynote’ by Nicholas Harris, Senior Manager, Marketing Channel Optimization, United Airlines
•‘Building long term value by aligning optimization with business objectives’, Mark Carlock, Web Analytics Manager, Clarks
•‘Aligning digital marketing strategy with a strategic approach to optimization’, John Mills, Customer & Consumer Insight Manager, Jobsite
•‘How optimization drives growth and informs business strategy’, Dave Thomson, Product Director, Wimdu
•‘Closing Keynote’ by Matthew Lawson, Head of Conversion, ao.com

Furthermore, for the first time this year, the Symposium will include individual product breakout sessions on ‘Segment Discovery & Behavioural Targeting’; ‘Optimizing the Mobile Channel’; and ‘How to Self Serve’.

Nick Keating, VP EMEA, Maxymiser comments, “To be a successful online business today requires a strategy that truly puts the customer at the center of the online experience. This event provides practical insight and best practice advice through live customer case studies that help businesses understand how to achieve that, in a peer-to-peer environment. In addition, the event provides an unrivalled networking opportunity where delegates have the chance to meet and share experiences with fellow digital marketing professionals at leading international brands and industry sector experts from Maxymiser.”

To register for your place to attend or to view the full agenda please visit our website. http://go.maxymiser.com/UKMarch2014Symposium.html

Published on: 12:13PM on 14th March 2014