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Agency Republic, the digital advertising agency voted Marketing's 'Digital Agency of the Year', has signed a strategic partnership with Segala M Test for independent accreditation support to ensure projects for their client O2 UK comply with web accessibility standards.

“We create and deliver powerful digital marketing ideas that transform businesses, build brands and generate commercial results,” explains Adam Johnston, Technical Director of Agency Republic. “As part of this process, we take full responsibility and ownership for technical and accesibility standards. Segala provide an independent seal of approval for web accessibility for O2 UK websites.”

Segala M Test (Segala) will work with Agency Republic to ensure that design techniques are not just in line with the current WAI* ‘AA’ accessibility guidelines but also with new ones as they are developed. Segala provides a branded logo which acts as a seal of approval for O2’s design agency roster.

“Agency Republic is an award-winning digital agency with experience in designing accessible websites,” explains Paul Walsh, CEO and co-founder of Segala M Test. “Despite this experience, they see the value in the Segala brand for conformance and the independent seal of approval that is placed on websites developed for O2.”

Segala is currently one of only two organisations in the UK to provide this stamp of approval and is the only organisation in Ireland to do so. The company is building an accessibility portal aimed at educating the UK and Irish markets on the importance of accessibility and the benefits that can be gained and will be kept up to date with local industry news.

- Ends -
* http://www.w3.org/WAI/

The Web Accessibility Initiative (WAI) is part of the World Wide Web Consortium's (W3C) commitment to lead the Web to its full potential includes promoting a high degree of usability for people with disabilities.

Notes to editors/contact information:

Agency Republic is a digital advertising agency with a unique combination of marketing experts and digital specialists. Agency Republic has an industry-leading track record of using digital channels to deliver commercial success for demanding blue chip clients.

Currently Marketing's 'Digital Agency of the Year' - after coming runner-up in 2003 and winner in 2002. Born in early 2001, Agency Republic is part of Omnicom, the world's most respected and awarded agency group.

www.segalamtest.com or call Paul Walsh on +44 (0)7734 606 453

Press contacts:
Katie King
Tel : 0208 360 2442
Mobile : 07974 161 179
Email: katie@2thefore.biz

Glen Goldsmith
Tel: 01483 811 234
Mobile: 07812 766 338
Email: glen@2thefore.biz

Isobel Falk
Agency Republic
Tel: 020 7675 9628
Email: Isobel@agencyrepublic.com

Published on: 12:00AM on 27th April 2005