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Global specialist insurer, Hiscox, has extended its partnership with global, unified customer experience optimization experts Maxymiser beyond its already successful optimization campaigns in the US and the UK and into Europe.

Hiscox underwrites a range of personal and commercial insurance risks from its 28 offices across 11 countries and provides direct-to-consumer insurance services in France and Germany. With these services delivered predominantly online, Maxymiser will work with Hiscox to develop a better understanding of its customers in these key markets, using real-world data to enhance user journeys and improve customer engagement.

“Online optimization is crucial to our business – particularly in markets where we sell insurance directly to the public,” says Ronnie Brown, Group Digital Manager, Hiscox. “Our direct-to-consumer businesses are established in the UK and US – and we’ve been successfully using Maxymiser to improve the customer experience in these markets since 2012. However, the business is still in its infancy in France and Germany which is why we decided to extend Maxymiser’s remit to include these markets. With this approach, our learnings from the US and UK can inform our activities in Europe, and vice versa.”

Brown concludes, “All of our marketing plans, across all divisions, include an objective to get the most out of our existing channels. Our partnership with Maxymiser is an important element to helping us to achieve that goal.”

Nick Keating, VP EMEA, Comments, “It is great to work with an organization that has strategic optimization so high on the agenda. Optimizing the customer experience is now a critical aspect of Hiscox’s business and is already having a positive impact.”

Published on: 9:40AM on 18th March 2014