Leading home cleaning supplier, Vileda, has appointed award winning Yorkshire digital agency, INK Digital, to launch their latest UK viral video campaign.

With the objective to widen its target market in 2014, Vileda are looking to break away from traditional marketing techniques and have already utilised social media channels such as Facebook and Twitter in order to give the brand more of a defined personality and sense of humour.

Now, targeting the potentially viral nature of YouTube, their latest campaign features funny videos which focus less on cleaning and more on making consumers laugh.

Vileda met with a number of agencies in order to determine the best possible engagement strategy for this viral campaign, and it was INK Digital’s creative approach as well as their excitement, energy and passion for the project that won them the work.

Emma Crosland, Trade & Digital Marketing Manager at Vileda commented; “ We’re thrilled to be running our first viral campaign on the 1,2 Spray Mop, it shows a softer side to the Vileda brand and allows us to engage with our fans in a fun and positive way. We chose INK Digital as we were impressed with their approach and are excited to be working with them.”

Helen Darlington, Head of Creative Strategy & Owner of INK Digital said; “We are delighted to be working with Vileda on such an exciting viral campaign. It’s great to work alongside a brand so enthusiastic about pushing their social marketing approach and we’ve loved the opportunity to be so creative with the concept and strategy to ensure the campaign’s success.”

INK Digital will be launching Vileda’s video campaign at the end of April to promote the Vileda 1,2 Spray Mop.

Notes to editors:

About INK Digital

INK Digital (www.inkdigitalagency.com) is an award winning digital agency specialising in interactive digital solutions from websites and email marketing campaigns to mobile sites and applications. They deliver user focused solutions that respond to client’s recommendations and have been voted the UK’s Best Digital Agency at the RAR Awards 2013 and number one in the Client Satisfaction Poll in The Drum’s Digital Census 2013.

About Freudenberg Household Products (FHP) and Vileda

Vileda is owned by Freudenberg Household Products LP with its UK office located in Rochdale. Freudenberg Household Products (FHP), a division of the Freudenberg Group, manufactures and markets mechanical and durable household products like mops, brooms, flat mops, cloths, scourers and many more around the world. Vileda® is one of their most internationally recognised household brands.

For more information, contact Hollie Wilcox at hollie@inkdigitalagency.com or call 01422 399420.

Published on: 9:51AM on 27th March 2014