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New York – Wunderman, the world’s largest digital agency network, has acquired FusePump Ltd., a company specializing in product data and content for digital marketing, in a strategic move that will enhance Wunderman’s data offerings in EMEA and beyond.
Based in London, FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications.
By distributing data into multiple online channels, FusePump helps retail, travel, mobile and entertainment companies realize their full digital marketing potential.
Through the deal, Wunderman will gain access to FusePump technology and platforms such as BuyNow, a solution which refers consumers to product offers and allows brands to promote their retail partner offers into other digital channels, as well as a suite of best-in-class Affiliate Marketing tools including FeedCreator, WidgetCreator and AdCreator which allow affiliate marketers to create branded, contextually relevant content for their websites.
FusePump will come under Wunderman’s Data & Insights division, headed by Gary S. Laben, president, and will work closely with Caroline Worboys, managing director for EMEA’s data and insights operations.
Laben says, “FusePump will complement our existing capabilities in personalization and help us continue to improve the consumer buying experience as well as extending retailers marketing reach and reputations.”
Rob Durkin, co-founder and CEO of FusePump, says, “We look forward to bringing our platforms and services to a wider audience of marketers through Wunderman. Helping to make multi-channel e-commerce simple and profitable for online retailers, while improving the shopping experience for consumers by creating a relevant, consistent consumer journey across all digital channels is totally compatible with Wunderman’s focus.”
This initiative augments Wunderman’s I-Behavior multichannel merchant cooperative database in the U.K. and the company’s digital consumer data from Predictys, based in France. Wunderman will therefore be able to integrate data end-to-end to help brands find new customers, across the spectrum of I-Behavior for display data, Predyctis for email data and FusePump for website data. FusePump’s client list includes Staples, Tesco, ASOS, FNAC, The Body Shop, O2, Nokia, Sony, HTC, lastminute.com, TUI and Sky.
Published on: 4:44PM on 31st March 2014