Boston, MA – March 31, 2014 -- SiteSpect, the leading provider of testing and optimization solutions, today announced that it has published a new e-book, entitled "17 Big Testing Ideas."

Customers expect a delightful and relevant online experience, but optimizing basic visual elements will get you only part of the way there. Make the most of your online customer experience by testing everything from a simple button change to functional search results changes. Fill your testing plan with big ideas that have the potential to truly deliver a relevant, personalized customer experience, and as a result, help your organization achieve its business goals.

In this e-book, we'll share 17 big testing ideas that are designed to do exactly that: create a big impact. The first eight ideas cover various types of on-site search optimization with which we've seen our clients be very successful. Next we'll delve into the check-out/registration process and end with some ideas around mobile web and app optimization. There's sure to be something you'll find helpful, so register now http://www.SiteSpect.com/17ideas!

About SiteSpect, Inc.
SiteSpect provides the world’s most comprehensive optimization platform, enabling the world’s largest and most successful online businesses to significantly improve key metrics such as conversion rates and revenue. SiteSpect’s solutions include A/B testing, multivariate testing, behavioral targeting and personalization, landing page optimization, mobile web and app optimization, front-end optimization, and back-end testing. SiteSpect’s patent-pending technology and professional services are used by companies such as Wal-Mart, Staples, Target, Urban Outfitters, ASOS, Overstock.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.

Published on: 12:43PM on 1st April 2014