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IgnitionOne launches its integrated marketing solution in Turkey following the appointment of
Yusef Akyuz as Country Manager
ISTANBUL – March 19, 2014 – IgnitionOne, a global leader in cloud-based digital marketing technology, has opened its first Turkish office. Yusef Akyuz, who has been with IgnitionOne since 2007, has been appointed Country Manager, Turkey.
The opening of the office, located in Istanbul, represents IgnitionOne’s first foothold in the Middle East and represents the next step in the IgnitionOne story since announced it had completed a management-led buy-out from Japanese advertising and public relations company, Dentsu on the 2nd July 2013.
IgnitionOne will launch the full Digital Marketing Suite including paid search, programmatic display and marketing automation tools all supported by its real time visualisation tool, LiveMarketer and multi-channel attribution technology.
The Livemarketer is a real time visualisation of who is on a brand’s website. It provides brands with valuable data insights to better understand what a brand’s individual visitors are interested in, what online media they’ve been exposed to and how likely they are to convert.
Yusef Akyuz, who joined IgnitionOne (then SearchIgnite) in 2007, was previously part of the account management team based out of IgnitionOne’s Atlanta Office. Akyuz, originally from Turkey, has relocated back to Istanbul to head-up the new Turkish venture.
“This is an exciting growth period for both IgnitionOne and Turkey,” said Akyuz “Turkey has more than 45% internet penetration rate and a paradigm shift from traditional strong print and television advertising towards digital. This environment is perfect to bring digital advertising automation tools to the forefront and help advertisers manage really innovative campaigns.”
“IgnitionOne has a tradition of innovation and we’re excited to be expanding into Turkey,” added Stephan van den Bremer, European managing director for IgnitionOne “The Turkish market embraces innovation and therefore, we feel this is the perfect move for IgnitionOne. We’re confident that our solutions that offer brands the opportunity to develop unique marketing campaigns for individual users in real-time will be welcomed by Turkish advertisers.”
IgnitionOne® is a global leader in digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross channel attribution, while helping to optimize conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.
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Published on: 2:09PM on 3rd April 2014