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Global performance network, Affiliate Window has partnered with card-linking platform, Birdback to introduce its offline voucher solution, StoreWindow.

StoreWindow allows online retailers to reward its customers for purchases made in-store by allowing publishers to promote these offers on their website.

Customers can register in-store cashback programmes, voucher, and loyalty schemes directly to their payment cards. Once they see an offer they like, they enter their card details and automatically receive a discount when purchasing from that retailer in-store. These ‘card-linked’ offers provide a simple way of rewarding customers, encouraging loyalty and gaining better insights into consumer behaviour.

Edwyn McFarlane, Head of Publisher Services at Affiliate Window says: “StoreWindow is an innovative solution that allows retailers to set the terms of promotion (as opposed to a continuous cashback scheme). The customisation capabilities of store locations, categories and duration makes this a really powerful marketing tool. We’re excited to see the potential that StoreWindow can deliver for retailers, publishers and consumers.”

Nicolai Watzenig, CEO and co-founder of Birdback says: “This is the final hurdle to making card-linked offers commonplace for consumers around the world. Soon after this turning point, it won’t just feel normal for customers to forget about printed discounts and loyalty cards – it’ll be expected.”

Luxury bedroom and home furnishings brand, Feather & Black is the first retailer on the Affiliate Window network to adopt the new StoreWindow solution. With 33 stores nationwide and a product that is often tested for comfort by customers prior to purchasing, they make a great launch partner.

StoreWindow is a great stride in helping to close the online to offline loop while encouraging upselling and providing retailers with a clear competitive advantage.

Published on: 11:25AM on 10th April 2014