Website overhaul to improve service to consumers and advertisers New site launches with campaigns from AOL, British Airways and Norwich Union Direct

The UK's leading home and local website has been redesigned to improve its offering for consumers and commercial partners. The newly architected site has a fresh look and feel, is much faster and offers new formats for advertisers. The site launches with campaigns from major advertisers including AOL, British Airways and Norwich Union Direct

The new UpMyStreet retains its wealth of local neighbourhood information and services that are personalised to each visitor's postcode. This includes a Property and Moving channel covering everything from local property prices to property for sale or rent, a full suite of money saving calculators for home and financial services such as energy, broadband, mortgages and home insurance, a section on the Local Area, which includes maps, local schools, transport links, and crime statistics as well as the ever popular FindMyNearest...(tm) service helping consumers find local business and services close by.

Launch advertisers include AOL, Norwich Union Direct and British Airways who are running major online campaigns to raise brand awareness. FindMyNearest...(tm) on the home page will be sponsored by Norwich Union Direct whilst AOL is using a geographically targeted campaign to raise brand awareness with consumers in postcodes where there is a high take up of broadband. BA is using MPUs, a new format for UpMyStreet, to promote short haul flights to visitors who live in postcodes close to their regional airports in London, Manchester, Glasgow, Edinburgh and Birmingham.

Julia Grinham, Commercial Director at explained, 'As UpMyStreet grew, the increasing amount of content became difficult to navigate. The new site will be more engaging for consumers and an even better platform for advertisers and commercial partners.'

'Every visitor to UpMyStreet types in their postcode before entering the site meaning that all the information, including much of the advertising, is personal to them. The local information and services on the site help people make key decisions about their home and local area, whether they're moving home or simply looking to get more out of where they live now. This is an unrivalled proposition for advertisers and commercial partners, especially as our visitors are across all key life stages from buying their first home to expanding their family to planning their retirement.'

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For further information please contact:
Joanna Burton, on 020 7802 2956 or Jennifer Evans, on 020 7802 2923 or Julia Grinham, on 020 7802 2992 or

About Ltd is the UK's leading home and local website. The consumer website helps over 864,000 people each month make key decisions about their home and local area, whether they're moving house or just want to get more out of where they live now. Users simply enter their postcode or town to receive information and services relevant to them. Website features include property prices, the FindMyNearest...(TM) local business directory, money saving calculators for home and financial services, school performance tables, crime rates, maps and transport links and much much more. UpMyStreet also provides its local information services to other leading websites such as AOL, Foxtons and Halifax. UpMyStreet is a wholly owned subsidiary of

About is a free, impartial online and phone based comparison and switching service that helps consumers compare prices on gas, electricity, home telephone, DTV, broadband providers and personal finance products. Our aim is to help customers take advantage of the best tariffs and services on offer from every supplier. The company has developed a series of calculators that evaluate a number of key factors including price, location, service and payment method, and advises consumers on the best deal to suit their needs. Customers can run a comparison and switch online or freephone customer services direct on 0800 093 0607.

The service is also available via fax and post. Fax 0207 233 5933 or write to Customer Services,, 10th Floor, Portland House, Stag Place, London, SW1E 5BH, with their postcode and usage details. is not a supplier but acts as an independent advisor, giving consumers an impartial view of what's on offer.

Published on: 12:00AM on 4th May 2005