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London, UK – 14/05/2014 Global, multi award winning digital media agency 7thingsmedia have been selected by Abercrombie & Kent to launch the luxury travel brand’s performance marketing activity in the UK.

7thingsmedia will provide Abercrombie & Kent with strategic insights into the greater potential of performance-based marketing whilst recruiting a breadth of publishers such as travel aggregators and high-end travel content websites. The bespoke experiential tour operator chose the agency because of their proficient tailor-made approach to managing digital media campaigns for luxury brands.

On the appointment, Claire Powell, Head of Digital Marketing at Abercrombie & Kent said: “7thingsmedia’s clear understanding and passion for our business made them a clear choice from the start of the process. We know they’re renowned for their digital campaigns for luxury brands and we’re sure that working together with them, we can realise the potential within performance marketing.”

Sarah Pettay, Client Services Director at 7thingsmedia said “The team are thrilled to be working with Abercrombie & Kent to increase their digital presence as the leader in luxury travel. The agency is excited to use and demonstrate our comprehensive knowledge to meet and surpass their online objectives.”

ENDS

About 7thingsmedia
7thingsmedia is a global digital media agency with a proven track record of delivering hugely impressive returns for clients such as boohoo.com, French Connection, James Villa Holidays, Liberty London, Ted Baker and Urban Outfitters.

With offices in London, New York & Singapore; 7thingsmedia's services span the digital media mix; affiliates, display, lead generation, mobile, PPC, SEO and social media.

7thingsmedia – http://www.7thingsmedia.com
Twitter – @7thingsmedia
Abercrombie & Kent - http://www.abercrombiekent.co.uk/

Contact:
Annabelle Ottaway, Marketing Manager, 7thingsmedia, Annabelle.ottaway@7thingsmedia.com, +44207 017 3193

Published on: 2:06PM on 19th May 2014