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Property investment company Select Property has appointed global marketing and technology agency DigitasLBi as its strategic partner agency for search, outreach and engagement.
The two companies will now collaborate to develop and execute an SEO strategy and outreach programme across key global territories, with a particular focus on the UK, USA and United Arab Emirates, aiming to drive traffic to Select Property’s digital channels via natural search.
DigitasLBi’s blended team of data, content, social, outreach and technical search experts will work with Select Property to develop a content-driven SEO strategy, harnessing its relationships with bloggers and influencers to grow the brand’s visibility and authority online.
Select Property is a leading property investment specialist, selling properties to investors across the globe. The company is Europe’s largest seller of property in Dubai Marina, and also offers luxury student property in key university cities across the UK.
Max Bielby, Head of Marketing at Select Property said: “In the last couple of years we have experienced a sharp rise in enquiries for the products that we sell which is reflective of the recovering global property sector. As such we have recognised the need to significantly invest in our online presence in order to enhance our brand awareness and exposure.
“DigitasLBi has an industry-leading approach to search, outreach and engagement and it was important for us to align ourselves with such a market-leader. We were particularly impressed by their strong relationships with bloggers and other online influencers, as well as their impressive client list and unparalleled global reach.”
Claire Mason, Head of SEO Service at DigitasLBi said: “The investment property search space has seen a lot of change in the last year, so we see a clear opportunity for Select Property. We’re looking forward to working together to develop a future-proofed search strategy which harnesses our expertise in data, content, technical search and engagement.”
Published on: 10:20AM on 22nd May 2014