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Falk eSolutions Announces New UK & Ireland Agency Customers

More Interactive and Online Agencies chose Falk’s leading online advertising and marketing solutions. Experiences strong growth

London, UK – May 04, 2005 – Falk eSolutions, a global provider of online advertising delivery and marketing management solutions, announced today that it has signed online advertising agencies ICAN, Bluecube Interactive and Baited Hook. Since announcing it had opened a London office in September 2004, Falk has quickly accelerated its growth in the UK & Ireland and has since more than tripled its number of Agency customers. They join a growing global list of businesses using Falk’s powerful AdSolution™ and MailSolution™ services to manage their online advertising and marketing.

Falk’s AdSolution suite is a single-solution integrated set of online advertising delivery and management tools, engineered to provide customers with 100% rich media compatibility, automatic inventory optimization, sophisticated targeting, real-time reporting, and an easy-to-use online interface to improve ad serving performance, automate administrative workflow and reduce overall operating costs. MailSolution is an easy-to-use email delivery and management platform designed to maximize the effectiveness of email, mobile (SMS) or fax marketing campaigns.

ICAN’s online advertising clients include ESAT BT, Vodafone, Bank of Ireland, Honda and Siemens. “We aim to provide our clients with innovation and creativity of the highest standards for their online advertising. We needed an advertising solution that was capable of meeting our sophisticated requirements to satisfy those demands and Falk’s AdSolution was the right choice” said Shenda Loughnane, Managing Director of ICAN, a Dublin, Ireland, based interactive agency. “The ability to deliver complex Rich Media campaigns played a big factor in our decision to go with AdSolution and both ICAN and our clients are now reaping the benefits of that decision”.

Baited Hook is an email and SMS marketing agency that builds campaigns for clients including Oracle, Cadbury, The Royal Navy and Mediacom. Director of Baited Hook, Sam Sudderth said “We chose Falk’s MailSolution because they were willing to understand that not all products sold on the internet are the same price. This equates to ROI and pricing structure and Falk help us deliver it for our email clients. Falk listened to what we wanted and provide us with a very efficient and cost-effective solution. The Customer support we receive is outstanding with issues being resolved quickly and effectively and we are very pleased to be using a Falk solution.”

Dana-Marie McStravick, Senior Account Handler for agency Bluecube Interactive, said “Bluecube has found in Falk a cost effective and efficient adserving partner. AdSolution has a very competitive pricing structure and Falk provided excellent support services from day one. More than an adserver, Falk is a support team which is extremely pro-active in implementing the best delivery methods with our studio and coders. It’s important to us that all our designers and coders feel that their ad formats will be delivered to all customers and AdSolution’s open XML template structures allow our designers flexibility to continuously innovate and offer Clients the latest creative formats. Further, we work across a diverse region and AdSolution’s geo-targeting also allows us to deliver tailored creative to segmented audiences for clients such as BT NI and Boyle Sports.”

Jon Wade, UK Country Manager for Falk said “We’re delighted so many new customers recognise that Falk can deliver advertising and marketing solutions that help them make a real difference to their business. They are hungry for innovative, reliable and usable products and technologies to match their business requirements and by implementing our services quickly, effectively and efficiently, Falk has won their confidence and trust. The market’s adoption of Falk’s solutions has exceeded our initial goals since we launched in the UK and we look forward to continue this success”.

About Falk eSolutions
Founded in 1998, Falk eSolutions AG is a leading provider of online ad delivery and management solutions for publishers and advertisers, including Falk AdSolution™, AdSolution|rx™, AdSolution|fx™, and MailSolution™. The AdSolution™ interactive ad management suite is engineered to increase delivery performance, streamline administrative workflow and dramatically reduce operating costs for customers. AdSolution delivers and manages over 18 billion ad impressions every month for hundreds of publishers, agencies and marketers worldwide including Cricinfo, Profero, Mattel, Sony Digital Pictures, NBC Universal, AtomShockwave, Zenith Optimedia, MediaCom, Universal McCann, and Mediaedge:cia. Learn more at www.falkag.com.

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Andrew Gerrard
Falk eSolutions
Direct: +44 (0) 1276 475632
Mobile: +44 (0) 7771 678605
Email: andrew@falkag.co.uk

Published on: 12:00AM on 4th May 2005