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Innometrics, providers of Profile Cloud, the platform for creating actionable customer intelligence for multichannel organisations, today announced that it has partnered with global digital agency, Nansen.
Nansen, a global digital agency with offices in Europe and the US, works with clients such as Electrolux and SRAM to implement eCommerce and digital marketing strategies from concept design through to implementation.
The partnership with Innometrics will allow Nansen to offer a platform which aggregates customer information held in separate silos across the enterprise with online behaviour to create one powerful, actionable, real-time profile for each person. This actionable profile data can then be pushed into any existing marketing, sales or customer services technology or platform to stimulate highly interactive and personalised conversations across all channels, domains and devices.
“Profile Cloud is the last piece of the puzzle which makes everything come together in one place instead of having to deal with data in different applications,” explains Michael Jaderlind, CEO of Nansen. “We have started implementing it for a couple of different clients and have been impressed by how easy it is to implement and use.”
“Digital marketing campaigns are where Profile Cloud really comes into its own,” explains Matthias Ward, CEO of Innometrics, “Marketers have access to an in-depth customer profile with behaviour, interests and preferences which enables them to provide their customers with a highly personalised experience. Nansen is the perfect partner as the agency works on some highly innovative digital marketing campaigns and has a high level of expertise and knowledge in digital marketing.”
Innometrics began life as a philosophy. A desire to inspire more meaningful engagement between customers and organisations. A commitment to empowering a different type of conversation.
A customer’s behaviour and interaction with a brand could tell an organisation all they need to know to create personalised experiences and campaigns. Currently brands are unable to capture this information and use it. Profile Cloud from Innometrics enables brands to do this. It is the game changing platform that dynamically combines different sources of customer activity, existing in-house customer data and online behaviour to create one powerful, actionable, real-time profile for each customer. Profile Cloud will power an organisations existing marketing, sales and customer services technologies. Delivering on the need for meaningful engagement and greater return on investment.
A reliable partner, Innometrics is trusted by many organisations to help build authentic and meaningful consumer interaction.
The company has offices in Stockholm and London.
More information is available at www.innometrics.com.
Martha de Monclin
Bijou PR for Innometrics
Tel: 0777 168 2434
Published on: 9:51AM on 2nd July 2014