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Movement towards data ownership and real-time data activation drives 200 percent bookings growth at Ensighten
SAN JOSE, Calif., July 10, 2014: Ensighten, the leading global enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced another very strong quarter with 200 percent booking growth in a three-month period. Ensighten attributes this growth to digital marketers’ rapid adoption of its open platform, which furthers the trend of brands owning and acting on their data in real time across all marketing channels and devices.
“Ensighten delivers tremendous value,” said John Lormand, Director of Global Marketing IT Communication and eCommerce at Hewlett-Packard. “HP manages over 1.5 million external web pages across hundreds of sites with many different technologies and third-party marketing providers. For the first time, Ensighten is enabling us to pull everything together and deploy the consistent standards and tracking that are critical for optimizing the consumer experience.”
Ensighten’s open marketing platform has continued to see significant adoption and experienced 130 percent year-over-year growth in its customer base, which accounts for global commerce equivalent to the 10th largest world economy (over $1.9 trillion). Large enterprises such as Blue Cross Blue Shield, Panasonic, Harry and David, and TJX, which operates T.J. Maxx, Marshalls and several other leading retailers, are using Ensighten to take ownership of their data and achieve 525 percent ROI according to Forrester*. Ensighten’s solutions include Ensighten Mobile, which is a finalist for the Direct Marketing Association Innovation Awards 2014 in the Data, Analytics and Attribution category.
“The market requires an open platform which empowers brands to collect, own and act on data across all digital touchpoints,” said Josh Manion, Founder and CEO of Ensighten. “The consumer journey is only becoming more complex and brands are looking to Ensighten to help deliver significantly better consumer experiences.”
Ensighten achieved another very strong financial quarter with 200 percent bookings growth in Q2 2014 versus Q2 2013. To manage this growth and further expand its engineering, sales, service and marketing teams, Ensighten announced today a new office in San Jose, California to serve as the company’s U.S. headquarters. Ensighten’s offices now position it to grow its global footprint by an additional 150 employees.
The move continues a period of rapid growth for Ensighten following the company’s $40 million Series B funding in January. In March it acquired its biggest global competitor, TagMan, and in May expanded operations to Australia. Ensighten now has offices in San Jose, New York, London, Cardiff and Sydney, which represent customers operating in over 150 countries.
For information on joining the world-class team at Ensighten, visit Ensighten’s careers page at https://www.ensighten.com/company/careers.
Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Agile Marketing Platform (AMP) enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. The Ensighten AMP, with their unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world’s leading brands (Microsoft, Capital One, United Airlines, T-Mobile and Walmart) achieve marketing agility by implementing Ensighten’s single line of code. Ensighten is headquartered in Silicon Valley, with offices in New York, London and Sydney. To learn more visit www.ensighten.com, and join the conversation on LinkedIn linkedin.com/company/ensighten and Twitter @ensighten.
LEWIS PR for Ensighten
*525 percent ROI according to Forrester - http://bit.ly/1cELhyu
Published on: 12:40PM on 11th July 2014