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18 July 2014, London, UK. Business communication specialist Banner Managed Communication (BMC) has announced a new strategic partnership with OpenEye, the global digital media consultancy. OpenEye specialises in the design and creation of digital in-store experiences that enable retailers to engage more effectively with customers.
BMC and OpenEye will collaborate in delivering advanced visual technologies to consumer brands both in the UK and mainland Europe. The partnership will combine the strengths of two companies that fully understand the need for cohesive multichannel marketing strategies.
Catherine Burke, Managing Director of Banner Managed Communication, commented: "We’re always on the lookout for ways of enhancing our multichannel proposition and we’re very open to bringing in best-of-breed outside expertise where there’s a compelling case to do so. We identified OpenEye as a world leader in digital signage and other in-store technologies and this new partnership will open up a wealth of possibilities and new ideas for our clients, with very direct commercial applications. This is yet another way in which BMC is supporting clients in the ongoing evolution of their multichannel strategies.”
Bryan Meszaros, Managing Partner of OpenEye said: "We welcome the opportunity to work with a marketing communications company that has a heritage rooted in creating effective multichannel campaigns. By leveraging our experience and expertise in digital merchandising we feel this will create an unique opportunity for us to collaborate on exciting initiatives.”
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Notes for Editors:
About Banner Managed Communication
Banner Managed Communication (BMC) specialises in the provision of business communication services. We provide an end-to-end service - from creative design to fulfillment and response handling - enabling customers to outsource any or all of these services to a trusted provider.
In June 2014 BMC was, for the second consecutive year, recognised in The IAOP® Global Outsourcing 100 rankings. BMC was listed in six separate specialist sub-lists, including being named as one of the world’s Top 10 Document Management and Marketing Services companies.
BMC is part of the office2office group plc.
office2office group plc (code: OFF.L) provides managed procurement and business critical services to customers in the public, corporate and mid-market sectors.
Formed in 2003, OpenEye is an award-winning digital media consultancy, which looks to combine consumer insight, technology and creativity to redefine how brands and retailers engage with consumers through a strategic digital in-store experience. OpenEye has worked with high profile brands, including The Nuance Group, Santander, the Smithsonian, and Penske.
OpenEye has studios in New York, San Diego, London and Moscow. For more information, visit http://www.openeyeglobal.com
Published on: 3:19PM on 18th July 2014