Integrated agency Mr B & Friends has designed and launched a new transactional website, with support materials, for client John Murray Press Learning, an imprint of John Murray Press.

The website is the publisher’s online platform to support “Chinese with Mike” a brand new video-based approach to learning Mandarin led by Mike Hainzinger aka Mike Lǎoshī (Teacher Mike). The site supports seasons 1 & 2 of Chinese with Mike which launches in the ‘Teach Yourself Languages’ range in July 2014 – a textbook and video combination.

Hainzinger’s unique approach to teaching, from his garage, with bandana, dodgy mullet and loud Hawaiian shirt is reminiscent of Wayne’s World on so many levels. Not surprisingly, this strange visual cocktail, when put together with a truly unique teaching method, has made him a YouTube sensation with over 1 million followers since 2010.

James Skinner, Client Services Director at Mr B & Friends, comments: “First of all a warning, passed on from Mike himself, is highly addictive, so if you have a family, career or social life, you may want to put those on hold for a little while before you log on. The website is a portal to a whole new way of learning Chinese and we have made it every bit as creative and fun as the man himself by staying true to the garage theme and by capturing the homemade quality of Mike’s shows. However, the site also works hard as a vital transactional tool for the publisher and links seamlessly into social media proving that you can still do serious business while having fun.”

Published on: 5:16PM on 23rd July 2014