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London – 15 July 2015 – Brian O’Sullivan has been appointed as UK commercial director at Exponential Interactive, the global provider of advertising intelligence and digital media solutions.
O’Sullivan joins from VisualDNA where he was managing director of its Media division. Prior to this, O’Sullivan held senior roles at digital marketing solution providers including Digital Clarity, Ad Pepper Media and Jemm Media.
He will be responsible for running Exponential’s sales team and overseeing the large commercial trading agreements.
Doug Conely, Exponential’s UK managing director said: “Brian brings a wealth of experience from across the UK digital landscape. He was the perfect candidate, fulfilling three key criteria – an experienced sales leader, skilled at growing senior level trade relationships and, most importantly, being able to articulate products and solutions to the market."
O’Sullivan said: “The digital industry is at a very interesting point, particularly in the opportunities offered by cross-platform so it’s a great time to be joining Exponential on its latest growth phase in helping clients engage with consumers across display, video and mobile. I was particularly drawn by Exponential’s long term publisher partners, proprietary technology and their focus on moving the industry forward by presenting the right solution based on clients’ marketing objectives."
Press Contact: Alex Burmaster, firstname.lastname@example.org, +44 20 3544 3570
Exponential Interactive (www.exponential.com) is the global provider of advertising intelligence and digital media solutions to brand advertisers. Our e-X Advertising Intelligence Platform combines proprietary audience data and technology to deliver advertising intelligence that enables smarter, better-informed marketing decisions. Our audience engagement divisions - Appsnack, AdoTube, Firefly Video and Tribal Fusion - apply advertising intelligence to deliver high-impact, high-engagement campaigns across display, video and mobile media. Exponential offers solutions in 22 countries and reaches more than 450m unique users worldwide every month.
Published on: 11:43AM on 24th July 2014