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Maxymiser, the global leader in unified customer experience optimisation, is holding its bi-annual Customer Success Symposium on the afternoon of Thursday 18th September at The British Academy of Film and Television Arts (BAFTA), in central London.

More than two hundred delegates will be in attendance from organisations including Paddy Power, House of Fraser and Orange, who will present how they have improved their online business performance with Maxymiser by delivering optimised and targeted customer experiences seamlessly across multiple digital channels and sites.

The presentations will provide delegates with an in-depth insight into some of the key business challenges facing leading online retailers, gaming providers and travel companies as well as education around how an effective optimisation and personalisation strategy can improve online business performance. Case study examples will demonstrate how putting optimisation and personalisation at the centre of the business can improve overall business performance as well as shape strategic direction.

One of the keynote sessions will also be hosted by guest speaker, James McCormick, Senior Analyst, Customer Insights at Forrester Research. Additional client guest speakers include:

•David Walker, Head of Conversion, Paddy Power
•James Saukinsey, Insight & Optimisation Manager, House of Fraser
•Helen Colclough, E-commerce Development Manager, River Island
•Ady Rugina, Senior Product Manager, Orange
•Fabian Schwaiger, Conversion, Optimisation and E-Commerce Manager, Sixt
•Jonathan Hedger, Head of E-commerce, Totaljobs
•Emilija Frew, Global Head of Online, Tele2
•Jason Mather, Senior E-commerce Manager, Bennetts

Nick Keating, VP EMEA, Maxymiser, comments, “Our success symposia are highly insightful, practical experiences for existing customers and prospects who may be interested in learning more about customer experience optimisation. We also operate two presentation tracks to allow those organisations that are more advanced in their optimisation strategies to have more in depth discussions, while also sharing the basic principles behind optimisation with companies who are new to it.”

Matthew Curry, Director of Ecommerce, Lovehoney, commented, “The success symposia that Maxymiser hold are a fantastic opportunity to share experiences and discuss best practise, a vital component of success. It’s always interesting to see how other organisations are communicating optimisation into their online strategy and likewise, I thrive off sharing the success of Lovehoney. The symposia also give a sneak peak of the latest and greatest in Maxymiser technology, sparking new campaign ideas. And last but not least, the team at Maxymiser are a pleasure to work with so it’s always nice to see some old friends.”

Nick Keating concludes, “We know that in today’s digital world online businesses require a strategy that truly puts the customer at the centre of the online experience; this symposium will help businesses understand how to achieve that. In addition, the event provides a number of networking opportunities where delegates have the chance to network with fellow digital marketing professionals as well as ask questions to the speakers and experts about the topics discussed.”

To register for your place to attend please visit the Maxymiser website. http://go.maxymiser.com/UK-September-2014-Symposium.html

Published on: 10:00AM on 11th August 2014