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Equator has launched a cutting edge new website for internationally renowned hair care brand Paul Mitchell, creating an online showcase for its product collections and brand story.

US-based Paul Mitchell contacted Equator directly after being impressed by the award-winning website the agency built for luxury whisky brand The Macallan (www.themacallan.co.uk). The Paul Mitchell team was wowed by the visual impact of The Macallan site, its use of parallax scrolling and the way the site successfully blended the brand story and product range.

www.PaulMitchell.com serves as the company’s hub online, providing a showcase for all of its product lines: Paul Mitchell, Tea Tree, MITCH®, Neuro® Styling Tools, Paul Mitchell Pro Tools™ and in-salon services. Additionally, the site gives visitors an inside look at the who, the what and the why behind the company. Highlights include features on Paul Mitchell’s history, leaders, corporate culture, philanthropic contributions, sports partnerships and much more! For those who seek style inspiration, the website will provide hair tutorials, tips and even an “Ask a Stylist” forum.

Visitors can contribute content by using specified hashtags. The fully responsive platform also seamlessly integrates Paul Mitchell’s salon locator service and an ecommerce functionality for customers in certain US states.

Garry Hamilton, Business Development Director at Equator, said: “We are delighted to be working with Paul Mitchell. It was hugely flattering to be approached by such a high profile global brand on the strength of the work we did for The Macallan.

“Paul Mitchell is not only a stylish, innovative and inspirational brand, but also an exciting and conscientious company and employer and the new site certainly reflects that.”

Orion Hand, Director of Web Marketing for Paul Mitchell, added: “After seeing Equator’s work and speaking to their friendly, professional team, we knew they were the perfect partner to help us reimagine PaulMitchell.com. We are proud to reveal our all-new, beautifully designed website. It is a perfect representation of our company and all that we believe in.”

Equator is one of the UK’s leading digital agencies, employing around 115 people at its studio in Glasgow. The agency also has an office in NYC and a development base in Kiev.

Equator specialises in web design and development, SEO, PPC, social media, affiliate and display marketing, working with major brands including Disney, AXA Insurance, SSE, Tesco Bank and Malmaison.

For more information visit www.eqtr.com.

Published on: 11:22AM on 18th August 2014