Bluegrass Digital, a London-based digital production agency with hubs in Cape Town and Johannesburg, is now a certified solution partner for Sitecore, a respected customer experience management platform that has been named a Leader in Gartner’s 2013 Web CMS Magic Quadrant for the fourth consecutive year.

Sitecore expertly uses digital marketing and automation tools, including analytics, testing, email and personalisation that enables you to build customers for life through their Experience Platform. Sitecore’s customer Engagement Platform provides a highly integrated and powerful solution that can easily deploy digital commerce functions from the Sitecore toolset and create a customised experience for buyers.

“We are excited about the new Sitecore partnership. It provides us with the ability to meet the needs of clients that are looking for more powerful platform with built-in intelligence to drive online user experience to another level. As implementation specialists in enterprise web content management, it also allows us to support our worldwide partners in delivering Sitecore-based solutions. The level integration and customisation is remarkable and this is attributed to the flexibility of the .NET architecture,” says Bluegrass Digital MD, Nick Durrant.

We want to welcome our new South African partner Bluegrass Digital to our partner network “ said Søren Bak Jepsen, President, Sitecore International. “We are very much looking forward to collaborating with them on different projects and to expanding this emerging market. We see a great potential in South Africa, and we know that Bluegrass Digital will help to position Sitecore's powerful mix of marketing and business features. We are giving our partner the utmost confidence as we work, together, to deliver exceptional results for our clients. In this new wave of technology-driven business, you're only as strong as your partnerships.”

Web Content Management
Sitecore CMS is a core component of the Sitecore Experience Platform, it boasts an array of the functionalities that will provide you with a seamless integration to enhance the online experience.
Read more here.

Digital Marketing
Understanding the site performance and campaigns through Sitecore AIDA technology provides insights and recommendations on how to improve conversion rates for web, email, mobile and social.
Read more here.

Experience Database
Sitecore’s Experience Database allows you to connect comprehensive information to deliver the most relevant experience to your customers. It collects experience data and connects it to each individual customer so that you can personalise every interaction with them using that data. Other key benefits include:
• Scalability and performance
• Flexibility and fast development
• Native platform
• Global capacity

Solution Accelerators
• E-Commerce
• Intranet platform
• Foundry – multisite solution
• Social starter kit
Read more here.

More about Sitecore
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore Experience Platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world's leading brands -- including American Express, Carnival Cruise Lines, easyJet, Heineken and L'Oréal -- trust Sitecore to help them deliver the meaningful interactions that win customers for life.

Published on: 11:47AM on 21st August 2014