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Performance Marketing pioneer Found (www.found.co.uk) has created a centralised Strategy team to facilitate the growing number of its clients now demanding more integrated and interdependent delivery.
Tina Judic, Found’s Managing Director, says: “Found’s agility in constantly responding to market need means we are always best placed for the ongoing delivery of enviable results for our clients’ marketing activity. This evolution towards more integrated thinking now sees us bringing together two of the sharpest digital marketing brains to provide a clever and synchronised strategic focus for Found.
“Greg Burgess, our Director of Digital Advertising, is a digital performance specialist who has been part of the digital marketing space for over seven years. Ross Boyd, who joined Found earlier this year, equally has an amazing wealth of project management and delivery experience. The synergy of their knowledge and experience means they have a very clear vision for how Found can assist advertisers in their quest for optimum campaign performance and together provide us with a formidable Strategy team.”
Ross Boyd, Found’s Strategy Director, adds: “Greater marketing integration is now a key industry focus and as the conductors for our clients’ key digital relationships with their customers, alongside the introduction of a whole host of new technologies and platforms from programmatic bidding to personalisation, we are perfectly poised to support clients looking to build even harder-working, interlocking campaigns. The new Found Strategy team uniquely ensures collaborative partnerships and innovative strategies are in place to deliver winning user experience across all of our clients’ online channels. With this focus, Found orchestrates clever omni-channel campaigns, extracting the insight from each channel’s data and using it to further leverage each interaction of a customer’s buying journey.”
Shedstore, the UK’s leading online retailer of garden and outdoor buildings, alongside leading sportswear retailer Canterbury of New Zealand, are two such clients that have grasped the potential of interdependent thinking. Both have recently charged Found with driving full digital campaigns across their brands to not only engage with target audiences but also drive quality traffic and increase sales conversions.
Fiona Ferguson, Digital Manager at Canterbury of New Zealand says: “By cleverly combining insight from across our spectrum of digital marketing channels, we have been able to build intuitive, inter-locked campaigns which target customers even more effectively. Found’s shrewd understanding of the different channels’ capabilities, plus its clever analysis and application of both data and performance from each, has taken our planning to another level and is most definitely reaping rewards.”
An award-winning digital performance agency based in London, Found (www.found.co.uk) specialises in PPC, SEO, CRO, Social, Content Marketing and Marketing Automation.
Our results-obsessed team is passionate about masterminding highly effective performance-based marketing campaigns across a diverse range of verticals, to drive quality online traffic for all of our clients, including Red Letter Days, Premier Inn, Hand Picked Hotels, Canterbury, the Post Office and Dr Martens.
We understand that getting outsourcing right with any agency is about accountability; something that can often get lost in retainers, management fees and percentage of spend contracts. Our flexible, personal approach, coupled with our passion to always deliver the best results, ensures that we build our services around your targets, your demands and your budget.
Published on: 3:54PM on 1st September 2014