Time Out Group, the global media organisation, has selected Maxymiser, the global leader in unified customer experience optimisation, to enhance the brand’s digital customer journey and increase engagement across Time Out websites.

Time Out inspires people to make the most of their own city through a distribution network, which incorporates a massively growing online presence, mobile applications, events, partnerships and magazines.

Nick Keating, Vice President EMEA, Maxymiser, comments, “We are delighted to have been appointed by Time Out to increase audience engagement with the brand’s digital offerings. We look forward to getting started on the campaigns, the first of which is focused on simplifying the customer process of buying tickets to shows and events from the website in order to improve the experience and increase conversion.”

Dave Cook, Chief Digital Officer at Time Out, comments, “As we expand digitally into more cities we need to ensure that we remain focussed on how our audience want and need to engage with the brand. In order to do that we need to deliver an optimisation strategy that covers all aspects of the customer experience. We want to make sure that our customers’ journey is as easy as possible in order to increase online engagement with the brand.”

He added “Time Out had to choose the right company to help effectively optimise the website experience and after looking at a variety of different solution providers Maxymiser was the one that stood out. They have a hugely experienced team with lots of experience in optimising engagement and can therefore assist the business with both the campaigns and with the planning and delivery of a comprehensive optimisation road map.”

One of the core aims of the appointment of Maxymiser is focus on increasing more users to register on Time Out, which according to Cook, means generating the right message to persuade visitors to login, stay on the site, and ultimately return. This is something that Maxymiser will be able to help Time Out optimise by focusing on certain aspects of the site within the optimisation roadmap.

Further campaigns will take place on Time Out’s new mobile and tablet sites to ensure the experience is consistent across all channels. With over 35% of Time Out users engaging through the mobile site, Maxymiser will help Time Out to optimise these channels as the importance of mobile as an integral part of the digital strategy becomes increasingly more significant.

Published on: 9:49AM on 3rd September 2014