Barnardo’s, the UK's largest children's charity, has appointed Threepipe to help with a new marketing campaign that aims to demonstrate the role the charity plays in the lives of vulnerable children today.

Threepipe will oversee blogger and influencer engagement for a social activation campaign titled The Nation’s Fridge Door, encouraging families and friends across the nation to talk and post about their children’s achievements on a virtual fridge door that sits on the Barnardo’s website – showing solidarity and guidance to those who need it. Supported by celebrity mum Cherry Healey, the virtual fridge will provide a stepping stone into the Barnardo’s world, by reaching out to families across the UK and giving them a way to engage, support and find out more about the charity.

Sarah Chapper, deputy director of marcoms, Barnardo’s said:
“Threepipe’s parenting experience and great contact book, as well as their creative approach to supporting The Nation’s Fridge Door, impressed us and we are looking forward to engaging families and showcasing the great work that can be done to help those children in the UK who need our support.”

Laura Coleman, associate director, Threepipe said:
“The Fridge Project will mark an important first connection with many UK families - our campaign platform will focus on the parenting community and generating engaging content to drive awareness of the vital work that the charity delivers for those children that Barnardo’s fights for.”

Published on: 4:35PM on 10th September 2014