Performance Marketing pioneer Found ( has appointed Kirsty Hulse as its new Head of SEO.

Formerly Search Strategist at DigitasLBi, Kirsty joins the digital agency as it expands its approach in response to client need for more interdependent marketing delivery. Managing Director Tina Judic explains: “With the increasing shift towards more integrated thinking, Found is revelling in the combination of channel insight and customer data to define new campaign structure and execution. As a pivotal digital channel, SEO can be used to both mine customer intelligence as well as serve clever, timely and rewarding content. Kirsty has a real focus and understanding of content, as well as the skills and knowledge to really sharpen our SEO delivery to nail even better results for all of our clients.”

Kirsty, who is a regular speaker at key SEO industry events, has defined search strategies for global brands such as Danone and the Arcadia Group as well as assisted a number of SMEs and ecommerce start-ups. Prior to her six years at DigitasLBi, she was an SEO Consultant & Content Manager at Blueclaw.

Kirsty adds: “I’ve always respected Found as a brand. Its performance background means there is a real focus on truly driving ROI for clients and making SEO as accountable as possible. I’m excited to be joining this very intuitive company at a pivotal moment in its on strategic growth.”


About Found
An award-winning digital performance agency based in London, Found ( specialises in PPC, SEO, CRO, Social, Content Marketing and Marketing Automation.

Our results-obsessed team is passionate about masterminding highly effective performance-based marketing campaigns across a diverse range of verticals, to drive quality online traffic for all of our clients, including Red Letter Days, Premier Inn, Hand Picked Hotels, Canterbury, the Post Office and Dr Martens.

We understand that getting outsourcing right with any agency is about accountability; something that can often get lost in retainers, management fees and percentage of spend contracts. Our flexible, personal approach, coupled with our passion to always deliver the best results, ensures that we build our services around your targets, your demands and your budget.

Published on: 3:35PM on 11th September 2014