Innometrics, providers of Profile Cloud, the platform for creating actionable customer intelligence for omni-channel organisations, will be hosting a free breakfast seminar for marketers and customer experience experts on September 18th at Browns Hotel in London.

For years joining the online and offline worlds was constrained primarily to retailers. ‘Click and mortar’ business models were the way traditional high street retailers joined online and offline experiences. With the increasing options open for many different types of business to interact with their customers, this is about to change. This event will explore ways businesses can interact across online and offline channels, learning about consumers, and starting a relationship in a new way.

Innometrics will be joined by Christina Skoglund, Communications Manager at Arla Foods, who will demonstrate how the company has brought together its online community with its offline customers. Christina will address how Arla has used Profile Cloud to build profiles for each and every visitor to its recipe website to then provide real-time offers across multiple channels. This has not only driven a 26% conversion rate from online to offline but also allowed Arla to have an even better understanding of its customer base, thereby increasing customer engagement and loyalty.

Practical information:
To register for this free-to-attend event or for more information, go the Innometrics website at http://www.innometrics.com
Location: Clarendon Room, Browns Hotel, 33 Albemarle St, London, W1S 4BP.
Event time: Thursday, September 18th, 2014 from 8.30am - 11.30am
Tube station: Green Park
For video highlights of previous Innometrics’ events, visit: http://vimeo.com/103984292#email
 

About Innometrics
Innometrics began life as a philosophy. A desire to inspire more meaningful engagement between customers and organisations. A commitment to empowering a different type of conversation.
A customer’s behaviour and interaction with a brand could tell an organisation all they need to know to create personalised experiences and campaigns. Currently brands are unable to capture this information and use it. Profile Cloud from Innometrics enables brands to do this. It is the game changing platform that dynamically combines different sources of customer activity, existing in-house customer data and online behaviour to create one powerful, actionable, real-time profile for each customer. Profile Cloud will power an organisations existing marketing, sales and customer services technologies. Delivering on the need for meaningful engagement and greater return on investment. 
A reliable partner, Innometrics is trusted by many organisations to help build authentic and meaningful consumer interaction.
The company has offices in Stockholm and London.
More information is available at www.innometrics.com.

Media contact:
Martha de Monclin
Bijou PR for Innometrics
Tel: 0777 168 2434
Email: martha@bijoupr.com

Published on: 10:39AM on 16th September 2014