eCommerce agency Salmon, is delighted to announce that Halfords and Salmon picked up the 2014 Online Retail Award in the cars, bikes & accessories category.

In 2013 Salmon worked with Halfords to redesign its online customer experience with the aim of driving online growth to its portfolio of 460 stores. In less than six months, Halfords launched its redesigned customer experience across the .com and i.e. websites, plus mobile and tablet optimised sites. The results show Halfords achieving their highest ever Christmas sales online in 2013, with sales growing at 16.9%.

The new design demonstrated innovation and creativity with a streamlined layout and easier navigation. The navigation simplified the site into four key pillars, cleverly delivering a different shopping experience across each.

Neil Stewart, CEO at Salmon said: “The Salmon and Halfords team got through a huge amount of work in a short space of time by using innovative ways of working. We’re delighted that the new design is helping Halfords’ grow online sales and that the team’s achievements have been recognised by the Online Retail Awards judges.”

About Salmon
Salmon is a highly innovative eCommerce digital agency whose commitment to on-time, on-budget project delivery is increasingly embraced by the leading names in retail, wholesale and manufacturing. Major brands turn to Salmon for its ability to define, deliver and exploit enterprise scale eCommerce, multichannel operations and digital marketing solutions.
Salmon quickly understands the business vision, creates realistic project plans and efficiently delivers solutions to plan; based around a management process that removes risk from successful project roll-outs. Customers include AkzoNobel, Argos, Audi, DFS, Game, Halfords, Kiddicare, Premier Farnell, Sainsbury’s and Selfridges.

Salmon is headquartered in the UK and has offices in the US, China and Australia.

For more details visit
Salmon Contact Details:
Sue Pratt
Head of Marketing
Salmon Limited
64 Clarendon Road
WD17 1DA
Tel: +44 (0)1923 320000

Published on: 5:10PM on 17th September 2014