Threepipe, the multi-channel marketing agency, has appointed two new members to its social media team.
Sam Van Tilburgh has joined the agency as social media director, supported by account manager Justin Schwartz.

Sam started his own internet publishing company as a teenager in the 1990s, before spending nearly 10 years at Microsoft subsidiary Lionhead Studios, where he was responsible for global community, social media and video content campaigns. He has also worked at advertising agency Wunderman and more recently as chief discovery officer at mobile tech start-up 22cans.

Justin began his career in New York working for 360i as a social publicist, where he was responsible for developing relationships with online influencers to collaborate on client-integrated content.

Threepipe’s social media team works closely with the agency’s other teams across a number of sectors, including B2B technology, sport, FMCG, fashion retail and children and parenting brands. Its belief is that social platforms and technology should always be integrated with other channels, instead of delivered as a standalone activity.

Van Tilburgh commented:
"I'm a big believer in data driven insights combined with the idea that brands, whether consumer or business facing, need to talk in a human voice to remain relevant. There is no magic bullet if it comes to social media and every client has their own needs, goals and expectations. To solve those you need to understand your audience first before offering an approach or a solution; that's how we do social at Threepipe."

Eddie May, co-founder of Threepipe comments:
“Sam brings creativity, energy and enthusiasm alongside significant experience working with a number of exciting brands and agencies. His background in technology, gaming and content as well as social media is a great asset and he’s already proven to be a valuable member of the Threepipe team. Justin has also brought some fantastic social and analytical skills to the team, and his experience gained in the US has helped to elevate our own thinking around social media.”

Published on: 2:43PM on 18th September 2014