Creative agency Mr B & Friends has completed the web site design and build, naming, brand strategy and packaging design for London based craft brewery Fourpure.

Steve Richardson, Creative Director and Partner at Mr B & Friends comments, “Fourpure is committed to producing the highest quality beers and, being at the forefront of brewing innovation and efficiency, the brand needed an outstanding creative solution that would enable it to stand out from the crowd and convey its values and personality. Mr B & Friends created all aspects of the Fourpure brand, starting with the generation of a name and progressing right through to the on-pack identity of both bottles and cans."

The website makes the packaging design of all the beer ranges the hero of the content. Inspired by the founder's worldwide adventures the bottle designs are all centred on the idea of a luggage label. Whereas, the cans all feature illustrations to show geographically where the inspiration for the beer came from. With the Pils can for example the design shows a line drawn cityscape of Munich.

Fourpure has just received the accolade of being chosen by Michel Roux as one of the house beers of the 2 Michelin star La Gavroche, and also of Roux at Parliament Square and Roux at The Landau restaurants. The bottle design for the beer, known as ‘Roux Brew’, was also created by Mr B & Friends.

Published on: 11:13AM on 23rd September 2014