The Priory Group, the UK’s largest independent provider of mental health services, has appointed Zone as its digital strategy agency.

The brief was awarded following a three way pitch.

Zone has been engaged to help create a digital strategy for the Priory Group, which provides tailored services from schools and children’s homes to hospitals, care homes and secure facilities. The wide-ranging strategy remit includes the Group’s digital communications and product development, across its network of 275 facilities nationwide.

Annie Meharg, Priory Group’s Director of Sales & Digital said: “We have an established reputation for delivering quality and innovative mental health and social care services and we are keen to maximise our digital capabilities to improve business efficiency and, ultimately, service user outcomes. Zone’s passion for healthcare, which is evident from their experience, combined with their digital strategy expertise, will help us in our mission to continue delivering the best outcomes.

Jonathan Simmons, managing partner of Zone, said: “The healthcare sector is full of new and exciting developments – and it’s all down to digital. We’re thrilled to be working with helping such a market-leading and forward-thinking brand realise its ambitions in this space. “

Published on: 11:40AM on 28th September 2014