Sociomantic Appoints Jonathan Setty as Commercial Director for UK

LONDON, UK (29 September 2014) – Sociomantic Labs, the leader in programmatic display advertising solutions for the world’s top marketers, today announced the appointment of Jonathan Setty as commercial director. Setty joins Sociomantic from MoPowered, where he served as sales director, leading the business’ sales operations with a focus on fully bespoke mobile e-commerce integrations. Prior to MoPowered, he spent three years at Criteo as sales and partnerships manager for its top-tier clients. At Sociomantic, Setty will focus on driving continued revenue growth in the UK.

"We're delighted to welcome Jonathan to the Sociomantic team," said Gavin Wilson, managing director Northern and Southern Europe for Sociomantic. “Jonathan brings with him a data-driven approach to marketing and an understanding of marketers' growing demand for actionable insights and customer-centric media solutions. His expertise in e-commerce, mobile and programmatic technologies will be invaluable to us as we develop our existing client relationships and expand our customer base.”

Setty is well positioned to develop and manage comprehensive commercial strategies for Sociomantic. His extensive experience includes 12 years working in e-commerce, including roles at companies offering bid-management technologies and a seven-year stint at global web analytics firm comScore. At MoPowered, he successfully secured partnerships with the BBC and Superdry, and at Criteo he managed relationships across leading travel and retail brands including British Airways, TUI Travel, Rakuten, ASDA and Selfridges.

"I'm very happy to be joining Sociomantic, a company with an innovative mindset," said Setty of his new role. "As the market evolves, technology partners who are committed to improving the customer experience, whilst providing marketers and agencies with greater transparency around their digital buys, will lead the industry. I'm confident that Sociomantic's vision for future growth, talented leadership team and advanced technologies will enable us to deliver long-term value for marketers."

About Sociomantic Labs
Sociomantic Labs, a dunnhumby company, drives incremental sales at scale for e-commerce marketers with programmatic display advertising solutions for online, mobile and social. Sociomantic's proprietary Streaming CRM™ technology enables marketers in more than 60 countries worldwide to harness the value of CRM and other first-party data assets to deliver individually personalised dynamic ads for retargeting, prospecting and loyalty campaigns -- helping marketers turn real-time data into real-time ROI. Sociomantic has been profitable since its founding in Berlin in 2009, and has grown organically to more than 250 employees in 17 offices today.

Published on: 3:41PM on 29th September 2014