London, 10th May 2005 – Intelligent software leader, Synthetix has broken new ground with the development of a Virtual Advisor for blue chip healthcare company Ultralase, creating a powerful and comprehensive new resource for consumers wanting information on laser eye surgery and Ultralase treatments. The Virtual Advisor, based on Synthetix’s unique SmartAgent technology, is accessible through the Ultralase website (

The system enables a dialogue between the user and the Virtual Advisor, covering questions and answers across a broad spectrum of issues relating to laser eye surgery, much in the same way that a patient advisor will do. The natural language interface allows the user to have a conversation with the SmartAgent; users type in questions and it returns plain English responses. Throughout the dialogue the SmartAgent directs the user to relevant sections within the website.

In its first month of operation, the Virtual Advisor has had over 6,000 interactions and assisted over 2,300 people with their questions. Synthetix’s Customer Insight system has recorded and analysed all of the conversations that have taken place and has provided Ultralase, via, with complex custom reports quickly in both textual and graphical formats.

Peter McKean, Managing Director of Synthetix said: "This is a major new application for our SmartAgent technology. It is our first project in the health sector, and is already making a real contribution to educating consumers in this important specialist area. The depth, quality and effectiveness of the agent is outstanding and the project has taken little more than a month to complete.”

"We have been very impressed by both Synthetix and SmartAgent. The implementation of the project was both quick and straightforward. The Virtual Advisor complements our existing online activity very well, and the quality of the information we receive about what Ultralase customers need to know on laser eye surgery is making a measurable contribution to our business," said Ultralase Head of Marketing, Robin Jones.


For further information, please contact: Adam Ashcroft, Marketing Director, Synthetix Ltd, Tel: 0208 466 8362, Mobile: 07808 129 300, E-mail:, Website:

Note To Editors

Synthetix Ltd is a developer of cutting-edge, intelligent software technologies for on-line marketing, customer self-service and usability. Founded in 2001, Synthetix has unparalleled expertise in the field of 'Virtual Assistant' design and deployment.

The company has become the marketing, customer service and web usability technology choice for blue-chip brands including the, BBC, Vauxhall Motors, Berkeley Homes, Egg, Hitachi Europe, the Department for Education and Skills, Currys, CITB, AEG, Ford, BT, Masterfoods and even the legendary Harlem Globetrotters.

Adam Ashcroft
Marketing Director
Synthetix Limited
27 Old Gloucester Street
Tel: 0208 466 8362
Mobile: 07808 129 300


Published on: 12:00AM on 10th May 2005