ContactLab, market leader in Italy for direct digital marketing and the only Italian company in the 2014 issue of the Gartner Market Guide for Email Marketing, has become a company limited by shares and is approving a capital increase of 4 million euros. This move sees the entry of P101, the venture capital operator promoted by Andrea Di Camillo, specialised in investment in the digital sector.

With this operation, ContactLab confirms its path of industrial, financial and organizational development. Its inclusion in the Elite programme of the Borsa Italiana, the training and consultancy program for the most promising Italian companies, combined with this capital increase represent the natural evolution of this growth.

The interest of P101, which is entering with a minority stake, is an important step forward in the further development of the company, confirming both its robustness and attractiveness. ContactLab is directed by Massimo Fubini, who has been working in the Italian and International market of digital messaging for customer engagement for many years.

“Becoming involved with ContactLab is an opportunity for us to stand side-by-side with a wonderful Italian organization, not just financially, but also lending the know-how that our network of partners and investors will allow us to bring” said Andrea Di Camillo, managing partner of P101. “ContactLab has a dimension and skills – but also technology – which are unique on the market and these allow us to aim at an incredibly ambitious development program”.
ContactLab aims to close 2014 with a higher net profit than last year and, thanks to the funds provided by P101, to speed up its product research and development plan and its expansion in international markets.

We are very proud to join forces with P101” explained Massimo Fubini, founder and CEO of ContactLab. “We have always followed a path of planned and rational business growth. This opening of capital and the addition of external resources were a natural next step to underpin a significant enhancement of this growth trajectory. I am convinced that the union between P101 – a very sound organization, well noted for its attention to innovation and the digital world – and ContactLab, a leading Italian firm, well-known for the value of its specific skillset and service offering, will enable the best synergies with a positive impact for both partners. The entry of P101 recognizes once again the solidity of this company’s story.”

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For media inquiries
ContactLab Press Office
Viola Venturelli
@ viola.venturelli[at]contactlab.com

P101 Press Office
Alessia Biondaro
@ a.biondaro[at]p101.it

Published on: 2:00PM on 25th November 2014