Creative marketing agency Mr B & Friends has created the web site and devised a moveable road show venue for Business West. The venue, a shipping container, will be used over their six month long #GetExporting campaign starting this week at the Engine Shed, Bristol Temple Meads. On the back of the government’s pledge to double exports to £1trn a year by 2020, Business West wishes to raise the profile of exporting through unique activities that will capture the imagination of businesses and the general public. It aims to get 2,020 South West businesses exporting more by the year 2020.

Business West asked Mr B & Friends if they would come up with something that would not only be practical but would also bring to life the spirit of the whole venture. The agency decided to use the shipping container as a physical metaphor for export and also created a bespoke web site to support the activity. They also commissioned the talents of renowned Bristol street artists Andy Council and Tim Ulewicz to paint both the exterior and interior of the container, framed with graphics by Mr B & Friends' designers Kate Gorringe and Nick Raven.

Mary Martin, Marketing Director for Business West, comments: “Quite simply, South West businesses are not exporting enough. Yet research shows that businesses who export have significantly greater growth prospects, more durability and higher profitability than companies who don’t. Exporting businesses generate an average growth of 30% after exporting for just two years - a serious reason for businesses to consider trading overseas. To get this message across we have taken an iconic symbol of exporting - a shipping container and created a high profile campaign that will make people stop and stare, talk, tweet, participate and most of all to encourage active discussion about exporting.”

Mary continues: “Simple strong graphics give this container a major presence. We want to tell people where they can go for international trade advice, support, tools and information. #GetExporting will celebrate the success of South West exporters and help them discover the wealth of help that's available to them. Across the region we have companies that are exporting all manner of products like, bizarrely, tea to China and cheese to Korea. We also have others who are exporting their creative skills, like Mr B & Friends, who have already worked with clients in North America, India and Russia.”

Kate Gorringe, Design Director for Mr B & Friends, adds: “It has been huge fun working on this project. Not least because of the unusual situation of being both the creative agency and also part of the target audience! The container designs will really stand out and bring a taste of the lively Bristol graffiti scene, with its wonderful heritage stretching from Banksy to Andy Council and Tim Ulewiczm, to venues throughout the South of England. The bold graphics are intended to encourage viewers to #GetExporting, with the paintings highlighting the industries that could export and the places they could go to. The designs continue inside the container, used as an exhibition space, and also onto a microsite, featuring a stop frame video of the artists in action alongside case studies of great local businesses who have found success in the export market.”

The #GetExporting container is kitted out inside with goods that are exported from the SW. It's also has two 42" TV screens showing the new Business West web site and videos of companies like Pukka Herbs who have 'been there and done it'.

Over the next six months the container will make its way around principal sites in the South West including Bath, Swindon, Gloucester and Exeter.

Please check the website for updates:

Published on: 1:02PM on 3rd December 2014