Advanced Targeting Capabilities and Keyword Functionality Are Key Value-Adds
Expected to Make an Immediate Impact on Advertising Campaigns

LONDON, UK and RALEIGH, NC – May 12, 2005 – Accipiter Solutions, Inc., an online advertising technology leader since 1996, today announced the addition of another marquee AdManager Hosted customer., the leading source of user-generated buying advice for outdoor sporting goods and consumer electronics, plans to roll out AdManager Hosted across its entire network of 10 Web communities ranging from an audio review site to mountain bike and outdoor product enthusiast sites. currently serves millions of ads per month to hundreds of clients across its site network, reaching millions of unique consumers. The company had previously managed its ad campaigns in-house using a different third party software application configured specifically for their network. However, ConsumerREVIEW wanted to migrate to a higher quality ad server solution, outsourcing their network and ad management operations so they could further optimize their advertising clients’ ad campaigns.

“As a company, we strive to take great care of our audience made up of outdoor and electronic enthusiasts who want world-class forums and shopping portals,“ said Paul Wassem, president of, a division of E-centives, Inc. “We put our ad management needs in the hands of the industry experts so we can focus our energies on our core competencies, as well as meet the growing needs of sophisticated advertisers. We are looking to use AdManager’s capabilities to enable us to offer better keyword ad results and other targeting options.” expects to make an immediate impact using AdManager’s advanced targeting capabilities and keyword functionality. In addition, ConsumerREVIEW expects AdManager Hosted to have a measurable positive impact on their operational performance. The site network required an ad management system that was compliant with IAB industry standards, capable of handling upwards of 100 million ad units on a monthly basis at a 99.9% uptime. ConsumerREVIEW intends to boost performance with faster page load times and to further reduce operational costs by moving to AdManager Hosted.

“Online ad management technology is the foundation of our business, not one of many diversified offerings or services,” said Brian Handly, Accipiter CEO. “While we focus on providing the most progressive technology available, customers like can focus their efforts on their core competencies. We’re all working towards a common goal – increasing revenues, improving CPM rates, boosting performance, and reducing operational costs.”

AdManager Hosted uses the same technology as Accipiter’s licensed version, but in a cost-effective outsourced solution. Web publishers and media networks can get up and running quickly, eliminating the need for onsite ad management hardware, administrative software, and databases, freeing capital and resources for other uses. AdManager Licensed and AdManager Hosted are built on the same robust architecture platform, providing an easy two-way migration path between each customizable solution as well as smooth migrations from incumbent technologies. AdManager Licensed is available on Windows NT, Solaris and Linux operating systems and supports a variety of database platforms such as Oracle, SQL Server, and Sybase. For more product information, please visit

About Consumer Review, a division of E-centives, Inc., is the leading source of user-generated buying advice for outdoor sporting goods and consumer electronics. Consumers visit to learn, interact, and buy or sell the products showcased within our network of web communities, including sites like and Users find the products they are interested in, read and write reviews, participate in discussions, compare prices, and shop online. business services include e-commerce, Internet advertising, content licensing, and user-to-user classified market listings. For more information, please visit

About E-centives
E-centives, Inc. is a leading provider of interactive marketing technologies and services that enable companies to acquire and retain consumers and promote more profitable relationships with them. Headquartered in Bethesda, MD, just outside Washington, D.C., and with west coast offices in the San Francisco Bay Area, E-centives, Inc. is traded on the SWX Swiss Exchange under the symbol “ECEN”.

About Accipiter
Based in Raleigh, North Carolina and London, UK, Accipiter, an online advertising technology leader since 1996, empowers Web publishers and media networks to maximize revenue and reduce operating costs through innovative online ad management and behavioral targeting technologies. Accipiter’s industry-leading products provide effective campaign management and optimization, accurate inventory forecasting, up-to-the-minute reporting, precise audience targeting, and the ability to easily deliver and track any rich media format…all in real-time. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter technologies. Accipiter’s experienced staff delivers solutions, services, and world-class support that help customers future proof their investments as their business needs evolve. For more information, please visit


AdManager Licensed and AdManager Hosted are trademarks of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contact:
Shawn Ramsey-Kroboth
SRK Communications for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737

Published on: 12:00AM on 12th May 2005