Sitecore, the global leader in customer experience management, has appointed Laurence Debruyne as UK Marketing Director.

Laurence will replace Shawn Cabral, who is now VP, Global Brand Marketing at Sitecore. She will take on responsibility for direction of the company’s brand led strategic marketing and demand generation in the UK.

Laurence joins the organisation from ACTIVE network, a global provider of registration and participation management software, where she held the position of Director of Marketing, International.

In a marketing career spanning more than 18 years, Laurence has combined roles both at agencies and in-house. In 2000 she was appointed Global Marketing Director at Global Beach Group, a cutting edge digital agency headquartered in London, and went on to help launch the company’s east coast operation in the United States.

From there Laurence held a number of senior level marketing positions at organisations in the US, including Executive Director of Marketing at Kaplan, before returning to London to become Head of Digital Marketing at Home Learning College.

She has a proven track record in designing and implementing successful marketing campaigns on a global, regional, and local level, and for a range of blue chip companies such as Jaguar, Sony and the Givenchy.

Laurence comments: “The importance for brands in creating a seamless customer experience between in-store and online has never been greater. Sitecore is at the forefront of the marketing industry when it comes to helping brands achieve this goal and so I am extremely excited to become part of this team.”

Simon Etherington, UK managing director at Sitecore, comments: “Despite the significant growth Sitecore has experienced in recent years, we remain committed to the continued development of the company and to helping all of our customers be successful.

“Marketing plays a vital role in helping us to achieve our ambitious growth targets and therefore I am thrilled to have someone of Laurence’s calibre, expertise and experience joining the organisation.”

Published on: 2:34PM on 17th December 2014