Intermarketing Agency has acquired specialist digital agency Teabag in a buy-out from owners Liam Grogan, Stuart Baker and Adam Blain, securing all staff and clients.

Since their management buy-out of Intermarketing Agency three years ago, Managing Partners, Jamie Allan and Steve Sowden have grown the business, doubling the number of employees, increasing the client base, moving to new premises and extending its product offering. Their plans for market growth by strengthening the agency’s core capabilities, while continuing to service their clients’ needs with the quality of work they are known for, have been successful. The award-winning business has been recognised as one of the leading creative agencies in the country. Now with the acquisition of Teabag, the business is rapidly approaching 100 employees and set for further expansion.

Intermarketing Agency and Teabag have a long established working relationship. The acquisition provides Intermarketing Agency with thirteen additional digital and motion experts to supplement its existing Digital team and support the Agency’s focus on its digital capabilities moving forward.

Commenting on the deal, Managing Partner Jamie Allan said:
“We‘ve been working for a few years together across projects for our clients so the buy-out was a logical move and beneficial to all. Digital now impacts on nearly every campaign we run for our clients and this expansion has been a key part of our strategy.”

Managing Partner Steve Sowden commented:
“Earlier this year we appointed Karen Lewis as our Head of Digital, and now we’re incredibly proud to bring Teabag into the business and excited for the future. We’re delighted that Liam, Stuart, Adam and their team have all committed their futures to Intermarketing Agency, and that Karen will lead the team to ensure that we continue to deliver the best for our clients.”

Stuart Baker said:
“It’s eleven years since we founded Teabag and we’re very proud of our success, our team, our clients and the work we have produced. We’re excited to be joining Intermarketing Agency and taking this with us.”

Liam Grogan added:
“The move provides an opportunity to build on our achievements and become part of a wider, integrated and established strategic marketing agency, working with a greater mix of clients and some leading global brands. We firmly believe that Intermarketing Digital will offer our existing and new clients the best digital and motion services in the business.”

Published on: 3:09PM on 7th January 2015