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Whilst blogs are causing a PR revolution in corporate America, the UK is only just starting to get the message.

Blogs – simple syndicated websites – have revolutionised corporate communications for Fortune 500 companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to Pew Internet) using blogs for news, it is vital to get their story out in this arena. The Chairman of GM – Bob Lutz – has even started a personal blog. The technology behind blogs - RSS - means that companies can communicate faster and more effectively internally and externally.

They are not alone - in the daily Blogpulse survey - the number of global blog users has passed 10 million and is growing at 13% a week!

But in a survey conducted by the UK blog monitoring company Market Sentinel Ltd, it was found that only one of the FTSE100 UK blue chip companies syndicated their news releases with RSS – BT . And not one of them has taken the step of launching a corporate blog.

Market Sentinel CEO Mark Rogers thinks that the UK bluechips are missing a trick. “Any large company or brand receives thousands of comments and references in the blogosphere. The result is that when customers or partners do a Google search on a company or brand name they are as likely to find a negative comment as they are to find the company’s own message. The big UK companies need to get blogging.”

About Market Sentinel Ltd (http://www.marketsentinel.com)
Market Sentinel Ltd is a privately held British company founded by the co-author of RSS – Ian Davis and the co-founding commissioning editor of BBC Online – Mark Rogers. Market Sentinel offers web monitoring, online PR and issue management services to a variety of blue chip and public relations companies.

For more information call: 020 7793 1575 or mail sales@marketsentinel.com

Published on: 12:00AM on 12th May 2005