Welcom Digital is proud to announce the launch of a new e-commerce site for Construction Industry Training Board (CITB), a non-departmental public body.

After winning the CITB tender process Welcom Digital has acted as the e-commerce delivery partner drawing down on their experience in both producing and designing B2B e-commerce solutions and in utilising the EPiServer Commerce platform to deliver http://shop.citb.co.uk.

CITB is the Sector Skills Council and Industry Training Board for the construction industry, working to deliver a safe, professional and fully qualified construction workforce. They work with construction companies to help them improve skills to increase their competitive edge through offering a range of cards, tests, courses, qualifications and publications.

As part of a wider modernisation programme CITB required a transactional website to allow customers (both business and individuals) to access their products through a self-service channel, in accordance with the Government Digital Strategy of ‘digital by default’ (digital services that are so straightforward and convenient that all those who can use them will choose to do so whilst those who can’t are not excluded).

Welcom Digital has used the EPiServer platform to provide CITB with the core e-commerce and CMS functionality required to deliver a scalable, transactional website but has also showcased its technical competence and expertise to enhance the platform to meet specific CITB requirements.

These included:

• the delivery of a Customer Service Advisor (CSA) process that allows CITB call center staff to place orders on behalf of customers using the front end of the website
• enabling customers to use existing CITB credit accounts to pay for products
• integrations to initiate subscriptions for online products
• Customer specific pricing based on specific accreditations and approvals.

"As part of our ongoing programme of work to improve our digital services, we have built a new online CITB shop," said CITB's Project Senior Responsible Officer, Natalie Miller.

"This platform will enhance our customers experience when purchasing publications, and deliver capability that can be utilised to sell a broader range of products in the future.

"This site needed to meet our specific set of customer needs (including credit account purchases, personalized pricing) and product specifications (including multiple formats, restrictions to specific customer groups, and a range of fulfillment partners).

"Welcom Digital worked to understand and capture our requirements and then produced a system specification that adopted standard build options where possible, and introduced custom build functionality where required."

With a continued passion for e-commerce and technology, Welcom Digital is delighted to be involved in this complex, public sector project.


Information about Welcom Digital

Welcom Digital is the digital arm of Welcom Software offering organisations the tools and expertise to reach and engage with their customers across multichannel touch points, underpinned by ecommerce, mobile and digital expertise.

For more information contact:

Aneysha Wakelin
Digital Marketing Executive
The Exchange
Station Parade

0845 313 7458

Published on: 11:29AM on 29th January 2015