SLI Systems study of 200,000+ e-commerce site searches across top gift and floral sites reveals less than 50% were for ‘red’ roses; chocolate, wine and diamonds also popular.

A Valentine’s Day flower frenzy is kicking off the first major retail holiday of 2015. According to the National Retail Federation (NRF), nearly 38% of consumers will be buying flowers, spending a total of $2.1 billion, this Valentine’s Day. SLI Systems (SLI.NZ), a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers worldwide, found that while among the top five colors of roses, the most traditionally romantic color ‘red’ lead with only 47% popularity, followed by pink (19%), white (16%), yellow (12%) and blue (6%).

SLI studied site search activity across top gourmet gift, jewelry, and floral retail websites based in the U.S., UK and Australia, analyzing more than 200,000 consumer searches taking place between February 1 and February 10, 2015. This infographic shares the highlights from the study.

“During the weeks leading up to Valentine’s Day, our data team uncovered that food and jewelry categories saw expected popularity of chocolate and diamonds,” said Tim Callan, CMO, SLI Systems. “However, what we didn’t expect to see was that among the top five rose colors, searches for the romantic color ‘red’ received less than 50% interest. This may signal a broader range of recipients and meaning.”

The Top 5 Most-Searched Flowers for Valentine’s Day 2015, in order:

6. Roses (6X more searches than closest competitor)
7. Lily
8. Tulip
9. Orchid
10. Daisy

Additional findings from the Valentine’s Day study include:

• Peak Day: On Feb 9th, there were 20,755 searches for flowers, which was higher than the peak flowers search day during the 2014 Christmas holiday season (Dec 22, 2014 at 19,651)
• Flower Type: The top 5 most popular flower searches were for Rose at 64%, Lily at 11%, Tulip at 7%, and Orchid and Daisy both at 6%
• Jewelry Stone: The top 5 most popular stone searches were Diamond at 56%, Sapphire at 11%, Emerald at 9%, Pearl at 7%, and Ruby at 7%
• Jewelry Type: Rings prevail at Valentine’s, like many other times of year. The most popular searches were rings at 71%, necklaces/pendants at 15%, earrings at 9%, and bracelets at 5%.
• Food: Chocolate had the most searches, followed by baskets, and then wine

See charts illustrating the 2015 Top Valentine’s Day Site Searches at http://www.sli-systems.com/sites/all/images/news/press/valentines_infographic_2015.png. Press seeking the full data may contact media.relations@sli-systems.com.

Published on: 10:09AM on 13th February 2015