Affectv, London, 4th February 2015. The UK based technology company developing solutions to improve the Internet by making advertising relevant for people, with their proprietary patent-pending SignalAds™ technology, has announced two key senior hires to strengthen its management team in order to scale the business and prepare for its US launch.

Pascal Zähner is joining as COO and will look after the development of Affectv’s commercial operations, with a primary focus on the EMEA region. Pascal previously was a Director and CEO of Real Media, covering non US markets, the pioneering Open AdStream (OAS) ad serving technology and media services company, acquired by 24/7 and subsequently WPP. Pascal more recently was the MD EMEA for Tribal Fusion, which later rebranded to Exponential, where he was responsible for the development of operations across the EU and MENA regions.

“What comes after ad servers, ad networks and the programmatic marketplace?” says Pascal Zähner on joining Affectv, “The smarter use of data to discover people’s intent, deliver advertising people want with SignalAds and optimise ROI for marketers. This is what Affectv’s technology solutions are all about and what brought me to join the company’s fast paced leadership team, after a year of close collaboration.”

Joanne Patterson joins as CMO and will be responsible for Affectv’s global marketing efforts, Joanne has a wealth of marketing experience in digital advertising having been responsible for the marketing teams at leading ad tech firms Blue Lithium, Adconion and Exponential.

Joanne Patterson says on joining Affectv “Since its inception in 2011, Affectv has been building fantastic technology and products such as SignalAds - a new marketing tactic consistently generating superior performance for advertisers by serving different ads to each persona based on personal signals - as well as getting an excellent team in place to deliver on the company’s mission: to improve the internet by making advertising relevant for people.

Affectv is now at a place where it needs the tannoy marketing can deliver to drive awareness, excitement and intelligence to the marketing industry in countries currently served such as the UK, France and Germany as well as into new territories that may be explored throughout 2015. I am delighted to join such an innovative and passionate team”.

Glen Calvert, CEO and Founder of Affectv, commented on the key hires, ‘We’re delighted to welcome Pascal and Joanne on board, both of which are proven exec’s in digital advertising and have been instrumental in scaling some of the most important companies in the digital advertising industry. We’re confident their knowledge in building breakthrough ad tech businesses will be highly beneficial in scaling Affectv and helping us redefine the programmatic landscape with our SignalAds™ technology’.

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For more information on Affectv contact Jargon PR: 0207 096 9089 / 07975 919 000
Laurel Davis-Lyons:

Affectv ( is a UK based technology company developing solutions to improve the Internet by making advertising relevant for people. Our Persona Discovery Platform reaches over 500 million people and is extracting actionable data signals from billions of digital interactions. These signals are used to deliver the most advanced form of advertising: SignalAds.

SignalAds are personal messages delivered to a relevant person, on a relevant device, at a relevant point in time. Each message is tailored for each individual using real time data. SignalAds allow brands to engage more effectively with new and existing customers, and optimize ROI.

Winner – Wired Top 100 Startups, 2014
Finalist - UK Top Tech5 company, The Next Web 2014
Finalist - Best AdOps team, The Drum Digital Trading Award 2014
Winner - Digital Business of the Year, Startups Awards 2013
Winner - Innovative Business of the Year, Startups Awards 2013
Accelerate 250 Member - UK's fastest growing businesses 2013

Published on: 4:51PM on 24th February 2015