IgnitionOne, the global leader in cloud-based digital marketing technology, has announced the appointment of Florian Gramshammer as Managing Director UK. Gramshammer, a leading figure in the digital landscape brings over 10 years’ experience to the company, including over 7 years at CJ Affiliate by Conversant growing business across the UK and Spain.
In his new role at IgnitionOne he is responsible for the day-to-day management of the commercial and client services teams – spearheading the growth of IgnitionOne in the UK and reporting to Chief Operating Officer Jonathan Ragals.

Florian Gramshammer said “IgnitionOne is a force to be reckoned with in the adtech/martech space which is evident in the constant evolution of the Digital Marketing Suite and new products and technology such as the DMP and Mobile DSP. We have the tools ready to transform how brands understand and interact with their customers. I’m excited to build upon the existing success of IgntionOne, executing a strong strategy in the UK”.
The news follows the release of IgnitionOne’s most feature rich and integrated marketing technology – DMS 3.0. The full-featured digital marketing hub allows CMOs and marketers to seamlessly manage data and orchestrate multi-channel activity in one single platform.
Jonathan Ragals, Chief Operating Office of IgnitionOne said, “Attracting someone of Florian’s calibre is a great endorsement of our products and company vision. IgnitionOne is focused on making the lives of marketers simpler through our cutting edge technology. The past year has been a monumental one for IgnitionOne – the DMS 3.0 is already live across IgnitionOne’s global client base. I have no doubt that Florian’s blend of leadership skills, industry relationships and customer-centric focus is best poised to accelerate our presence in the UK”.

About IgnitionOne
IgnitionOne is a global leader in cloud-based digital marketing technology. The company’s Digital Marketing Suite (DMS), with a powerful data management platform (DMP) at its core, simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, mobile, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.

For more information, please visit http://www.ignitionone.com, follow the company on Twitter @ignitionone or visit the blog at http://www.digitalmarketingsuite.com.

Published on: 4:20PM on 2nd March 2015