London, Wednesday 18th Match 2015: The Entertainer, the fastest growing toy retailer in the UK, has chosen SmartFocus to provide its digital marketing and personalisation platform, having concluded a comprehensive review of the market.
SmartFocus, the global leader in intelligent, omni-channel marketing, will use its best of breed ‘Message Cloud’ technology to give the Entertainer a holistic view of its customers and deliver personalised marketing interactions that increase brand engagement and sales.
SmartFocus will be providing contextually relevant and unique engagements across the Entertainer’s digital channels and ecommerce site, extending The Entertainer’s existing Hybris eCommerce platform with advanced omni-channel capability.
The Entertainer currently operates 98 stores in the UK, and stocks thousands of products online at TheToyShop.com. With 30 years’ experience in the retail industry, the family run business is the biggest independent toy retailer in the UK and the business is growing at an average of one new store per month.
Phil Geary, Chief Marketing Officer for the Entertainer, comments: “We're experts in what children love, and our winning combination of fair prices and excellent customer service, means we're a favourite with mums and dads too. I’m delighted that we can ensure that that proud tradition continues online and across all of our marketing channels, by partnering with SmartFocus.
“SmartFocus helps to make our customer experience be the best it can be, irrespective of what channel we’re using and the SmartFocus Message Cloud ensures that my team and I can offer perfect user experience every time.
“Replicating our in store experience when each and every one of our customers visits our website or receives one of our marketing messages is critical to us. The SmartFocus solution offered us all of the capabilities we needed in a single, comprehensive platform.”
“Consumers are connecting with brands via multiple channels, which means retailers must do more to drive customer loyalty,” said Rob Mullen, CEO of SmartFocus.

“With sophisticated analytics at the heart of our solution, the team at the Entertainer can harness actionable insights from multiple data customer channels to create engaging and relevant conversations no matter the channel. We’re extremely proud to be their marketing technology partner.”

For additional information, to arrange interviews or if you wish to receive relevant pictures / digital images please contact:
Nick Jones
07832 115362 / nick.jones@smartfocus.com
SmartFocus is an innovator in messaging and communications, enabling the world’s largest brands – including Nestle, Mercedes and House of Fraser – to understand and connect more closely with today’s connected consumers; whether that be via web, mobile, email or social channels. Through The Message Cloud solution, SmartFocus genuinely listens to and learns from customers using patented algorithms and unique location-based marketing tools. Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel. SmartFocus. In Place, In Time, Insight.

Published on: 9:30AM on 18th March 2015