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Eyeblaster, the global leader in digital marketing technology solutions, has launched its first UK online campaign, which urges advertisers and agencies: ‘Don’t Waste it’. The new rich media campaign highlights the growing need for advertisers and agencies to learn how to best realise the creative opportunity.

Designed by hot digital agency Lean Mean Fighting Machine, expandable and polite ads focus on Eyeblaster rich media’s unlimited file sizes, the ability to stream video and audio. Rich media offers advertisers and agencies more creative potential than any other channel, but realising the opportunity relies on a full, up to the minute grasp of the technology and best practices.

So users can click through to an Eyeblaster microsite which offers essential Rich Media Best Practice documents on Design, Technical Implentation, Video, along with a concise ‘Brief Guide to Rich Media’. Users can also access the finest examples of new rich media ads, read the first Eyeblaster blog and test their rich media knowledge with a quiz.

Yoav Arnstein, VP International Business Development, said: “We wanted to communicate the best of our experience in running many thousands of rich media campaigns. So we provided the backdrop of how rich media creative opportunities can be easily wasted, and a set of best practice guidelines which help you push more impactful and effective creative executions.

“We see the best and worst of rich media creative everyday and we feel there’s still a need for advertisers and agencies to better understand the benefits and limitations of rich media ad formats and features’ technology.”

The campaign is launching on key new media websites from now until the end of June.
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About Eyeblaster

Eyeblaster is the global leader in rich media ad technology and the provider of the Eyeblaster Rich Media Platform. Eyeblaster provides online advertisers and publishers with the first single technology solution to create, deliver, and manage all rich media formats through one online administrative platform.

The Eyeblaster platform is the only product that gives the user 100% control without relying on a ‘middleman vendor’ anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Amsterdam, Barcelona, Beijing, Chicago, Detroit, Hamburg, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney and Tokyo with product development facilities in Israel. Learn more at www.eyeblaster.com.

Contact: Marco Scarola, International Marketing Manager
Eyeblaster Ltd, 00 44 (0) 207 831 9421

marco.scarola@eyeblaster.com

Published on: 12:00AM on 17th May 2005